AUTOMOTIVE ADVERTISING & MARKETING

Print Automotive Newsletter

A Print Automotive Newsletter is a Great Relationship Builder

JKRAdvertising / JKR Advertising News /

July 3, 2014

Why is a print automotive newsletter such a good idea? Because automotive dealers would like to have the opportunity to speak to their customers, thanking them for their business and doing everything they can to persuade them to come back again and again.

A print automotive newsletter can do just that! JKR Automotive Advertising’s quarterly productions are of the highest quality and allow you to keep in touch with your current customers – the very people who have already demonstrated the willingness to purchase your products and services from you.

A Print Automotive Newsletter Relays Your Message

No matter the time of year, you always have something you’d like to tell your customers, and a print automotive newsletter lets you say what’s on your mind. Best of all, it arrives in your customers’ mailboxes, the one place where it’s set apart from all the other advertising clutter.

Don’t believe us? Think about this: almost nine out of 10 people check their mail every day. There is low-hanging fruit waiting to be picked in the form of your current customers, and that makes your database of names and addresses a source of untapped income.

With a print automotive newsletter, you can introduce a new product or service; offer them coupon specials; inform and educate your customers; show how you’re different from your competition; and generally keep your dealership in the forefront of your customers’ minds.

These newsletters are highly effective for any dealership; from Kia or Chrysler to Chevrolet or Ford … and anything in between. At a time when it costs about 10 times more to obtain a new customer than it does to keep a current one, a print automotive newsletter can be like gold! Just ask Orlando Kia, one of our clients who benefit from the newsletter program.

JKR’s FREE Advertising Review

Included in JKR’s FREE advertising review is a FREE Automotive Newsletter consultation. We’ll take a look at your current newsletter (if you currently have one) and give you our expert feedback. Call (321) 397-0777 or fill out the form on this page to get things started. Here’s your opportunity to get the word of an industry giant.

Press Categories

Recent Posts

Post-Pandemic Dealer Gross Profits are Down – But They Don’t Have to Stay There!
March 13, 2024
It is no secret that dealer gross profits per vehicle are down sharply in the post-COVID automotive world. According to a recent article in Automotive News, gross profits of the six largest publicly traded dealership groups plunged significantly from Q4 2022 to Q4 2023. One of them was actually down 35% per vehicle!

The article explains: High interest rates, more expensive vehicles and a steadier post-pandemic supply chain continue to soften demand and bring it closer to pre-pandemic levels. Still, new-car buying has remained strong overall …

This means that, while sales volume is similar, overall bottom lines are lower for many dealers due to the reduced gross profits. What about your dealership?

Being Realistic
It’s time to turn the page! The time for dealers to simply be order takers for people willing to pay MSRP for a vehicle (and in some cases more) has passed and dealers have to work hard once again to achieve acceptable gross profits.

Selling a high volume of cars doesn’t control gross profits, no matter how much you wish this was the case. Correct processes and menu pricing – and strict adherence to them – do!

What kind of processes?
∙ Slow down the transaction! Your sales staff has to once again sell the customer on the features and benefits of every new and pre-owned vehicle on your lot.

∙ Your salespeople and managers should devalue the customers’ trade-in value (politely, of course) as much as possible. After all, if the customer expects you to lower your price, shouldn’t you be able to do the same on their trade? Remember, you’ll have to fix it up, put your name on it and resell it to someone else with all the tenacity you would a brand-new car. So make sure you buy it right … because the profit is made when you buy it, not when you sell it!

∙ To that end, management should be ready and willing to leave the desk and do thorough walk-arounds on each trade to ensure the best outcome for the dealership.

The Cure for Low Gross Profits
If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

JKR Automotive Advertising: We Move Cars.

Read more