AUTOMOTIVE ADVERTISING & MARKETING

Orr Kia

Orr Kia, New JKR Client, Experiences Monster July

JKRAdvertising / JKR Advertising News, JKR New Clents /

August 6, 2014

Orr Kia Orr Kia of Shreveport Bossier, LA is one of JKR Automotive Advertising’s new clients, and we are thrilled to have them as part of our dealership family. We at JKR are pleased to report that Orr Kia (led by new General Manager Josh Knight) has experienced immediate, tremendous growth in their first month as our client.

Orr Kia July Numbers are Astounding

From January to June of this year, Orr Kia of Shreveport Bossier averaged 42 new car sales per month. In July, their first month as JKR clients, they sold a whopping 106 new Kias. That’s a 252% increase over the yearly average!

“We are extremely pleased to be able to help Orr Kia lift their sales numbers so dramatically,” said JKR Partner Jeff Johnson, who also serves as Account Executive for Orr Kia. “Based on the market data, we knew there was potential for them to sell a lot more cars – and that is exactly what happened. It’s onward and upward from here!”

You may ask, what changed between June and July? What is JKR’s secret? Why is JKR the automotive advertising unfair advantage? It isn’t just any one thing; it’s a number of things working in concert with each other … and you’ll have to call us and find out!

Imagine being able to return your entire focus back to your customers and your employees, knowing that your advertisements are the best in the market – and your ad rates are the lowest. JKR Automotive Advertising can help you do that, and a lot more.

FREE Advertising Review

If you feel your dealership may not be performing to its fullest potential, we invite you to contact us. To see if your advertising dollars are being allocated properly, fill out the form on this page. We’ll respond with a FREE Advertising Review … no strings attached … in short order. We’ll closely examine what you (and your competitors) are doing, and then we’ll provide you with feedback that will both surprise and educate you. Once JKR has demonstrated its capabilities, you’ll wonder how you ever got by without us!

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Post-Pandemic Dealer Gross Profits are Down – But They Don’t Have to Stay There!
March 13, 2024
It is no secret that dealer gross profits per vehicle are down sharply in the post-COVID automotive world. According to a recent article in Automotive News, gross profits of the six largest publicly traded dealership groups plunged significantly from Q4 2022 to Q4 2023. One of them was actually down 35% per vehicle!

The article explains: High interest rates, more expensive vehicles and a steadier post-pandemic supply chain continue to soften demand and bring it closer to pre-pandemic levels. Still, new-car buying has remained strong overall …

This means that, while sales volume is similar, overall bottom lines are lower for many dealers due to the reduced gross profits. What about your dealership?

Being Realistic
It’s time to turn the page! The time for dealers to simply be order takers for people willing to pay MSRP for a vehicle (and in some cases more) has passed and dealers have to work hard once again to achieve acceptable gross profits.

Selling a high volume of cars doesn’t control gross profits, no matter how much you wish this was the case. Correct processes and menu pricing – and strict adherence to them – do!

What kind of processes?
∙ Slow down the transaction! Your sales staff has to once again sell the customer on the features and benefits of every new and pre-owned vehicle on your lot.

∙ Your salespeople and managers should devalue the customers’ trade-in value (politely, of course) as much as possible. After all, if the customer expects you to lower your price, shouldn’t you be able to do the same on their trade? Remember, you’ll have to fix it up, put your name on it and resell it to someone else with all the tenacity you would a brand-new car. So make sure you buy it right … because the profit is made when you buy it, not when you sell it!

∙ To that end, management should be ready and willing to leave the desk and do thorough walk-arounds on each trade to ensure the best outcome for the dealership.

The Cure for Low Gross Profits
If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

JKR Automotive Advertising: We Move Cars.

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