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General Automotive Advertising Tips for Car Dealers
Today we offer some general automotive advertising tips. The following suggestions will help you in all your advertising efforts, but they’re especially helpful in terms of your radio and television advertising campaigns. List of General Automotive Advertising Tips (1) Don’t make the mistake of trying to reach too many people at once. It’s better to […]

JKR Acquires Now Digital to Enhance Online Services
We have some exciting news to share! JKR Automotive Advertising has acquired Now Digital, the automotive division of Orlando-based online company Now Marketplace. The acquisition gives JKR new levels of expertise and support as it grows its menu of digital marketing services. About Now Digital Now Digital’s offerings include Web site design and re-design; profit […]

Where Was the First TV Advertisement?
Where did the first TV advertisement air in the United States? Much like the first radio advertisement, it’s really up for debate. Many people say the first television commercial aired on July 1, 1941, and advertised Bulova watches. This particular spot was 10 seconds long and cost $9 to air, during a day and age […]

The Benefits of a Savvy Automotive Media Buyer
A skilled automotive media buyer is worth his/her weight in gold! Without one, it becomes very difficult to devise a successful automotive advertising campaign. After all, there are many media outlets in which a car dealer could advertise … and if you don’t know what makes the most sense for you, it becomes a game […]