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Keep Advertising No Matter What’s Happening Today
You need to keep advertising, even when things are good! Right now, a lot of car dealers are feeling pretty good about themselves and their dealerships. It looks like the industry’s best year in the last five. Gas prices are down, meaning consumers are buying more expensive cars because fuel efficiency isn’t quite as important […]

TV Advertising Revenue Grows Despite Audience Plateau
Here is why TV advertising revenue grows year after year: advertisers understand the undeniable value of TV commercials in their advertising campaigns. No matter what product or service is being sold, research done by trusted sources such as Kantar Media and Nielsen show TV advertising is the most influential form of advertising (not counting the […]

JKR’s Client Advertising: Done on a Case-by-Case Basis
JKR Automotive’s client advertising is not a cookie-cutter, one-size-fits-all endeavor. We listen to each client’s needs and wants, and quickly become acclimated with the overall media market landscape in the client’s location. Taking these factors into consideration, we go to work to produce advertisements that increase foot traffic and sell cars. To ensure their success, […]

Nielsen History Goes Back Further than You Think
The Nielsen history is an interesting one. For many years, the Nielsen ratings have been regarded as the preeminent ratings system major media groups use as their benchmark. What you might not know is just how the company started and how many years it’s actually been around. In 1923, Chicago-based engineer Arthur Nielsen took a […]