- All Posts
- Auto Dealer Client News
- Auto Dealer Milestones
- Auto Industry in the News
- Automotive Advertising
- Automotive Advertising Advice
- Automotive Leads
- Automotive Marketing
- Automotive News
- Automotive Newsletter
- Automotive PPC
- Automotive Retail and Electronic Media
- Blog
- Car Dealer News
- Community Involvement
- Company News
- Customers are Thinking
- Dealer Promotion
- Images
- Internet Advertising
- JKR Advertising News
- JKR Featured Client
- JKR in the News
- JKR New Clents
- JKR New Hire
- JKR Team News
- Kia Advertising
- Kia in the News
- Politics and the Auto Industry
- Press
- Radio
- Radio Advertising
- Radio Attribution
- SEO
- Social Media Marketing
- The Lighter Side of Auto Advertising
- TV Advertising
- Uncategorized
- Video

The Difference Between Advertising and Marketing
Do you know the difference between advertising and marketing? Many people think they are the same, while others sometimes confuse advertising with marketing or vice versa. For an auto dealer, they are both very important … but different. Today’s blog will focus on helping you understand the difference between advertising and marketing. The best place […]

You Need a Thorough Knowledge of Your Target Audience
In advertising, a target audience is a group of people identified as the intended recipient of an advertisement or message. In an automotive advertising campaign, identifying and understanding your target audience of consumers is absolutely crucial. Without knowing who these people are, you cannot realistically expect maximum success as you market yourself and your dealership […]

Radio and Automotive Advertising are an Ideal Match
There are many great reasons why radio and automotive advertising are joined at the hip … and I’m not using this space to refer to live remotes, which have been an integral part of car dealers’ ad campaigns millions of times over the years. I’m talking specifically about the automotive dealership advertisements you hear on […]

Reasons Automotive Newsletter Advertising is Effective
While the quest to acquire new customers never ends, it’s also of utmost importance to regularly strengthen the relationship with your current customer database. In today’s automotive advertising world where repeat customers are more important than it has ever been, newsletter advertising is a highly effective yet sometimes overlooked way to help you retain your […]