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Advertising Jingle All the Way (to the Bank)
Does your dealership use an advertising jingle to enhance its advertising efforts? Many JKR clients do, and they work exceptionally well. An advertising jingle is simply a short, catchy piece of music that helps reinforce your company and its brand. The basic premise of the advertising jingle is that, after it’s heard again and again, […]

The Dealership Deflategate Solution: JKR Automotive Advertising
The drama concerning Deflategate gets more interesting by the day, as the National Football League continues to look into why 11 of the 12 footballs used by the New England Patriots in this year’s AFC Championship Game were significantly low on air. Regardless of the ultimate verdict, the Patriots certainly left the Indianapolis Colts and […]

Why We Recommend TV Advertising
Here are the reasons why we recommend TV Advertising. The bottom line is, TV is the most powerful advertising source available. Businesses of all sizes – auto dealerships included – use TV Advertising to build their brands, attract customers, increase credibility and make sales! Dealers Still Bullish on TV Advertising Many of today’s automotive dealers […]

Brand Compliance is One of Our Strengths
Brand compliance is a big deal in the world of automotive advertising. The vast majority of new-car dealerships depend heavily upon co-op reimbursement dollars from the corporate entity of the brand(s) they sell. This money goes a long way toward helping them get the reach and frequency they need to make their automotive advertising campaigns work. […]