- Video
- Uncategorized
- TV Advertising
- The Lighter Side of Auto Advertising
- Social Media Marketing
- SEO
- Radio Attribution
- Radio Advertising
- Radio
- Press
- Politics and the Auto Industry
- Kia in the News
- Kia Advertising
- JKR Team News
- JKR New Hire
- JKR New Clents
- JKR in the News
- JKR Featured Client
- JKR Advertising News
- Internet Advertising
- Images
- Dealer Promotion
- Customers are Thinking
- Company News
- Community Involvement
- Car Dealer News
- Blog
- Automotive Retail and Electronic Media
- Automotive PPC
- Automotive Newsletter
- Automotive News
- Automotive Marketing
- Automotive Leads
- Automotive Advertising Advice
- Automotive Advertising
- Auto Industry in the News
- Auto Dealer Milestones
- Auto Dealer Client News
- All Posts

Be Sure to Listen to Your Customers
Don’t get so caught up in day-to-day operations that you forget to listen to your customers. In any relationship (including that of dealer and customer) there should be give and take, and providing value for the customer is a key element. To do that, you must listen! Families and individuals in need of a […]

Internet Sales Leads Must be Addressed Promptly
If you don’t work Internet sales leads quickly, quite often they will no longer be leads at all by the time you get around to addressing them. According to a study done by Dr. James Oldroyd of MIT, executed by the Kellogg School of Management (referenced in this article in the Wizard of Ads Website), […]

The Right Ad Can Make Them Buy Cars
The headline sounds obvious; of course the right ad can make them buy cars. But the next logical question is, “How do you determine the right ad?” You can tell by the way the consumer reacts to it. There are some things that happen when an advertisement is done correctly. Components of the Right […]

Some Old-School Customer Service is in Order
Customer service just isn’t what it used to be. This just in: not all your competitors offer great service. But that doesn’t mean your dealership can’t be different, even if it is currently lumped in with the underperformers. You simply need to decide you’re going to be the catalyst that brings about change – starting […]