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Why it Pays to Do Your Research
It pays to do your research (or have professionals do it for you) if you’re a auto dealer – and it costs you more than you think if you don’t. As a dealership prepares its monthly advertising campaigns, there is vital information it should know prior to beginning the process. Among them are questions that […]

Some Interesting Radio Advertising Statistics
Sometimes, we wonder how radio advertising statistics would be viewed today if radio wasn’t over 100 years old. In other words, we believe radio would be just about the hottest thing going if it was the shiny new form of advertising available to businesses such as auto dealerships. Think about all the wonderful assets […]

Two Years in a Row: JKR is Top Agency in Orlando
The Orlando Business Journal has released its 2016 “Top Advertising and Digital Marketing Agencies” list. For the second consecutive year, JKR Advertising & Marketing is the name appearing at the top. “Our success is a great example of what great cohesion between an agency and its clients can achieve,” said JKR Managing Partner Jeff […]

Automotive Advertising is an Investment
An investment. That’s what an auto dealer should consider their advertising strategies. Though sometimes it does, advertising doesn’t typically take root overnight to give you the “instant gratification” of record sales. It isn’t as simple as airing a TV or radio commercials or running a few newspaper ads, and expecting the dealership’s “doors to […]