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The Ways a Dealer’s Reputation Matters
The reputation of an automobile dealership is something that should always be protected, because when you have the confidence and trust of the people in your market, it goes a long way in ensuring success. (Of course, you have a different kind of problem if you don’t have any reputation at all – and there […]

JKR Advertising Promotes Joe Minuni
(Orlando, FL) – Automotive advertising giant JKR Advertising & Marketing today announced the promotion of Joe Minuni to Director of Video & Motion Graphics. Minuni has been part of JKR’s award-winning creative team since 2008. “Joe’s experience, creativity and ability to deliver outstanding productions under strict deadlines make him the perfect choice to lead […]

Too Much Information in Your Ads is a Bad Idea
When an automobile dealer includes too much information in his/her radio and television advertising, they make a big mistake. We understand it’s only natural that they want to tell everyone about every single benefit customers will find at their store … but even if you have the best dealership in town with a whole lot […]

How Parasocial Interaction Affects You
What is Parasocial Interaction (PSI) and how does it work? What effect does it have upon the consumers in a particular media market? It’s a very interesting phenomenon where someone develops a one-sided relationship with someone who doesn’t know them. It can happen with sports figures, celebrities and others. It’s when a person sees someone […]