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Boniface Hiers Kia Turns in Outstanding Performance in February 2011
Melbourne, Florida. JKR client A. J. Hiers, owner, announced that February 2011 saw triple a digit increase in sales compared to the same period in 2010. The economy seems to be picking up, and that coupled with an aggressive radio campaign is reaping big benefits for us, he said. Last year in February, Boniface-Hiers sold […]
Suntrup Pulls A Hat Trick In Missouri
In the greatest tradition of the state motto, the Suntrup organization showed just about everybody this past month. According to Craig Suntrup, The stars aligned over the past month to bring the four brands Hyundai, Kia, VW & Nissan together as the top-performing franchises in the state and all under one organization. As the auto […]
JKR Advertising Signs New Automotive Client
JKR Advertising signs new automotive client, Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts. Part of the Fathers & Sons Dealers group that also includes under the same banner, Porsche, Audi, Volvo Saab, Toyota, and Ford. Founded in 1974 by Robert Cartelli with 6 employees, the Kia / Volkswagen operations today […]
When Branding Attempts Retail
Analysis reveals factory driven “Holiday Sales” don’t seem to work all that well. One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and dealer association advertising. Ace Metrics, an advertising evaluation firm recently released a […]