AUTOMOTIVE ADVERTISING & MARKETING

iheart radio

Media Giant i-Heart Radio in 2021 and JKR Advertising & Marketing Inc.

JKRAdvertising / Uncategorized /

May 5, 2021

When you think of AM/ FM radio if you think of an old-school, car radio with a button to scan available stations, rethink your perception and step forward to 2021!

Although not the only ones to do so, they’ve done it best; the media giant, iHeart Radio since 2008, has taken traditional AM/FM radio online and across the world. Now in 2021, streaming live to over 120 million registered users, plus millions of listeners who tune in regularly but aren’t registered.

iHeart says: “We believe there’s a radio station playing the perfect music to make any moment in life better.”

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over a billion downloads. iHeartRadio lets you listen to thousands of live radio stations from across the country, custom stations from a catalog of millions of songs and millions of artists, and on-demand podcasts. >>More about iHeart Here<<

What seems like a lifetime ago, back in July 2019 iHeart Radio recognized JKR as a top partner. They said: “Top iHeart executives hosted JKR partners Jeff Johnson, Richard Brauns, Kevin Baumann, and Jon Albert in New York this past week, recognizing them for their work.” >>Read More<<

Cut to now, well into 2021, we are in an “almost-post pandemic” American consumer landscape. Not surprising to those in the know, traditional AM/FM radio is thriving, online and on the airways and is stronger than ever before. So is JKR’s relationship with iHeart Radio. Thus, offering our clients an envious advantage over their competition.

As we continue to reach unprecedented numbers for our clients’ dealerships through several, specifically chosen media platforms, including iHearts’ vast audience reach and targeting capabilities, JKR is poised to continue leading the automotive advertising industry to new heights, as we’ve done for more than 20 years.

Contact The Car Guys at JKR for a free consultation, to learn how to significantly and immediately increase your dealership traffic. (321) 397-0777

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Post-Pandemic Dealer Gross Profits are Down – But They Don’t Have to Stay There!
March 13, 2024
It is no secret that dealer gross profits per vehicle are down sharply in the post-COVID automotive world. According to a recent article in Automotive News, gross profits of the six largest publicly traded dealership groups plunged significantly from Q4 2022 to Q4 2023. One of them was actually down 35% per vehicle!

The article explains: High interest rates, more expensive vehicles and a steadier post-pandemic supply chain continue to soften demand and bring it closer to pre-pandemic levels. Still, new-car buying has remained strong overall …

This means that, while sales volume is similar, overall bottom lines are lower for many dealers due to the reduced gross profits. What about your dealership?

Being Realistic
It’s time to turn the page! The time for dealers to simply be order takers for people willing to pay MSRP for a vehicle (and in some cases more) has passed and dealers have to work hard once again to achieve acceptable gross profits.

Selling a high volume of cars doesn’t control gross profits, no matter how much you wish this was the case. Correct processes and menu pricing – and strict adherence to them – do!

What kind of processes?
∙ Slow down the transaction! Your sales staff has to once again sell the customer on the features and benefits of every new and pre-owned vehicle on your lot.

∙ Your salespeople and managers should devalue the customers’ trade-in value (politely, of course) as much as possible. After all, if the customer expects you to lower your price, shouldn’t you be able to do the same on their trade? Remember, you’ll have to fix it up, put your name on it and resell it to someone else with all the tenacity you would a brand-new car. So make sure you buy it right … because the profit is made when you buy it, not when you sell it!

∙ To that end, management should be ready and willing to leave the desk and do thorough walk-arounds on each trade to ensure the best outcome for the dealership.

The Cure for Low Gross Profits
If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

JKR Automotive Advertising: We Move Cars.

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