As both an agency owner/executive and dealership owner, Jeff Johnson brings a well-rounded, unique perspective to automotive advertising. After attending Florida State University, Johnson began his career in advertising as an account executive in 1996.

In 2007, Johnson became a founding partner of JKR Advertising & Marketing and was elected chairman of the company. Under his direction, JKR has grown into one of the country’s top automotive advertising agencies.

He also understands the day-to-day life of a dealer, as he’s invested in dealerships in Michigan, Ohio and Florida in the last decade.

Johnson is an avid FSU football fan who attends as many football games as possible now that his daughter is a student there. He’s also an accomplished pilot who enjoys flying his new Cirrus Vision Jet G2+.