10 Great Advertising Quotations
The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly. (Bill Bernbach)
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. (David Ogilvy)
We need to stop interrupting what people are interested in and be what people are interested in. (Craig Davis)
Nobody reads ads. People read what interests them, and sometimes it’s an ad. (Howard Luck Gossage)
Don’t tell me how good you make it; tell me how good it makes me when I use it. (Leo Burnett)
Stopping advertising to save money is like stopping your watch to save time. (Henry Ford)
Many a small thing has been made large by the right kind of advertising. (Mark Twain)
When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. (John O’Toole)
The best way to predict the future is to create it. (Peter Drucker)
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. (S.H. Britt)