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television

Reasons Advertising on Television Gives Auto Dealers a Boost

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television∙ Despite the inroads made through the use of today’s technology, research still shows that television makes up the largest portion of a person’s leisure-time activity.

 

∙ Almost every American household (98%) has at least one television set.

 

∙ Based on the shows in which you choose to advertise, you can to a great degree control the target audience you’d like to reach (age, gender, income level, location and so on).

 

∙ Television advertisements get more of the consumer’s senses into play using its combination of sight, sound and motion. Scientific research has shown that a repeated message using both sound and visual effects is the most effective way to ensure an advertisement’s message is absorbed – and remembered.

 

∙ Even more scientific data in support of TV shows that it is “the most persuasive and exciting” way for consumers to, well, consume advertisements … and the place they prefer to (and are most likely to) learn about new products and services.

 

∙ When auto dealers advertise on television, they are seen by the community as more credible and have a more positive reputation among their potential customers.

 

∙ Television advertising works behind the scenes, too, driving interested parties to the dealership Website.

 

These are all wonderful reasons an automobile dealer should advertise on television – but this is only half the battle when it comes to getting maximum results. A dealer also needs the assistance of talented media professionals who know how to purchase the right amount of ads – at the right times – at prices lower than those currently being paid in a dealer’s particular market. They must also demand accountability from the stations purchased.

 

Note: We understand that TV advertising is not necessarily for every one of our clients. This is why we look closely at each client’s current situation (and their future goals) and formulate a completely customized plan that makes the most sense for them – no cookie-cutter stuff here!

 

If you are not 100% certain you are getting all you can out of your television advertising (or any other part of your budget, for that matter), contact JKR Automotive Advertising for a free advertising review. Call Eric Tigner today at (321) 397-0777 to get things started.

 

JKR Automotive Advertising: We Move Cars.

Annual Sales

Annual Sales Are Up Nationwide. How About Yours?

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Annual SalesThe annual sales record of new vehicles may be broken in 2016. The folks at Autodata reported a 3.7% increase in sales last month compared to November 2015, setting the stage for what is going to be a very interesting finish to the calendar year.

 

That’s the good news. The not-so-good news is that even if there is a new record set, the increase will be smaller than that of recent years. And if this trend continues, we may not see a new record in 2017.

 

Here’s what Karl Brauer, Executive Market Analyst for Autotrader and Kelley Blue Book had to say: “A strong December finish will mean a new annual sales peak, one that could prove very tough to top in 2017. It will take a dramatic increase in consumer confidence to maintain, let alone eclipse, the 2016 number … but with a new administration coming online January 20th, anything is possible.”

 

Annual Sales: Good or Bad?

How has your 2016 been in terms of annual sales? How about your profit margins; are they where you want them to be? If not, you should contact us! JKR Automotive Advertising knows you shouldn’t settle for less. We will help you get your profit margins up without negatively affecting the number of sales.

 

There are a number of factors that ultimately determine dealer profits – and you may not even be thinking about some of them. We’ll show you what they are and get you on the right path to success. Take the time to make one simple phone call that will change the direction of your dealership almost overnight. Get the wheels in motion today by calling (321) 397-0777. Together, your dealership and JKR can make 2017 the best year you’ve ever had, and you will wonder how you ever got along without us.

 

JKR Automotive Advertising: We Move Cars.

trust-issues

Having Trust Issues with Your Ad Agency? Read This!

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trust-issuesQuite frequently, we hear automobile dealers who aren’t JKR clients say they are having trust issues with their advertising agency – and apparently, this is quite widespread. A 2014 study published in AdWeek showed that more than half of all marketing executives believe their agencies are more interested in “selling” them their work rather than solving their problems. This is just sad to hear, especially when we know trust issues don’t have to happen between agency and client – and it’s never the case with JKR’s clients!

 

Today’s advertising world offers some advantages to ensure that the relationship between automotive advertising agency and client is the way it should be – a strategic partnership; one in which trust issues are absent and harmony is prevalent.

 

Technology exits that, if properly utilized, allows for complete advertising agency transparency, so the client never needs to wonder if they’re getting ample bang for their buck. What kind of technology? The agency should be able to provide documentation explaining what is transpiring with their client – and also their entire media market. The agency should be able to supply reports supporting every decision they make on the client’s behalf. Today, it’s even possible to tell if radio and television stations performed as contracted (or better) at month’s end; and if they didn’t, they should be held accountable.

 

JKR = No Trust Issues

This kind of transparency effectively eliminates any trust issues that could arise between client and agency. JKR offers all these services and a lot more (and we’ve spared no expense to have them), but many agencies simply cannot say the same. Because we have systems in place that positively affect a dealership’s sales and profitability, we have more than 100 clients in more than 80 markets. Due to our proactive approach, JKR makes sure its clients don’t have to make knee-jerk reactions in response to every peak and valley that might come along. As a result, the aforementioned strategic partnership between client and agency is formed, a long-range plan is set, and tweaks are made whenever necessary along the way.

 

Only a trustworthy automotive advertising agency like JKR Advertising & Marketing can capably handle all aspects of your dealership’s marketing from A to Z. Call Eric Tigner today at (321) 397-0777 and learn how to get things started down the path to maximum effectiveness.

 

JKR Automotive Advertising: We Move Cars.

arnold-palmer

Arnold Palmer Was Also an Automotive Champion

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arnold-palmerThe news of golf legend Arnold Palmer’s recent passing was difficult for many, but it was especially sad for those of us who reside in the greater Orlando area. After all, Central Florida was his second home, and he was the driving force behind our city’s premier PGA Tour event at Bay Hill. Additionally, he lent a great deal of time and money to the region’s medical facility that bears his name – Arnold Palmer Hospital – which features an emergency/trauma department dedicated solely to pediatric patients.

 

“Arnie” captured seven major championships and accumulated 62 total PGA Tour wins (and countless fans), but many people don’t know that, in addition to being an all-time great golfer, Mr. Palmer was also a big player in the car business. The folks at Automotive News recently published this excellent article that chronicles his passion and business acumen when it comes to all things automotive.

Arnold Palmer: Brand Ambassador

By the mid-1960s, he was so popular that the name “Arnold Palmer” essentially became a brand of its own. In 1967, he began his career in automotive as a pitchman for the Ford Motor Company, starring in commercials for the Mercury Cougar and Monterey.

 

Of course, we also can’t forget his partnership with Hertz Rent-a-Car, which included a handful of unforgettable TV commercials featuring Palmer and O.J. Simpson. In 2014, Hertz and Palmer celebrated 30 years of affiliation.

 

Arnold Palmer: Car Dealer

He first became a dealership owner in 1974 when he and a couple partners bought a Cadillac dealership in the Charlotte area, renaming it Arnold Palmer Cadillac. (During this time, he also began doing commercials for the brand, and wore a Cadillac patch on his shirts when he competed.) Seven years later, he opened a Buick-Cadillac dealership, called Arnold Palmer Motors, in his hometown of Latrobe, PA. Later, he added General Motors stores in California and Kentucky … and Ford locations in South Carolina and Latrobe. At the time of his death, only Arnold Palmer Motors was still under the golf legend’s ownership.

 

There’s no question that Arnold Palmer’s charisma and genuineness served him well during his lifetime, both on and off the golf course. He leaves behind a legacy that very few people – athletes or otherwise – will ever be able to match.

 

JKR Automotive Advertising: We Move Cars.

Audience

Are You Targeting the Right Audience?

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AudienceJKR does everything with the right audience in mind. What do we mean by this statement? While our ultimate goal is to make our clients happy, we don’t gear our advertisements toward them. Instead, we produce every commercial with the goal of persuading the intended audience to purchase a vehicle from our clients’ dealerships. At the end of the day, that’s what will excite our clients!

 

Without the proper guidance, knowledge and experience, car dealers can be misled into believing their advertisements will be effective when they lack many of the elements that would persuade someone to buy a car from them. They might be aesthetically pleasing, not only impressing the client, they impress each other, too – to the point where a particular ad might even become a favorite in-house.

 

Make Sure the Audience is Right

But here’s the thing: That kind of “in-house” advertising doesn’t sell cars, because it isn’t geared toward the car-buying audience in your market. That’s precisely why you need an agency with automotive experience … one that understands all the major reasons why people purchase automobiles. (Note: If your advertising agency is not able to tell you what those reasons are, there’s a very good chance they are not getting the best results for you.) Everything should be centered on the consumer … and only the consumer.

 

Automotive Advertising Review

Are your automotive advertising efforts on target? Do you need to enhance your dealership’s reputation in your community? Take the first step today by requesting your FREE Automotive Advertising Review. We’ll take a close look at your marketing strategies (and those of your competitors, too). Before you know it, you’ll have the recommendations of one of the nation’s foremost automotive advertising agencies at your fingertips! Get the wheels in motion today by calling Eric Tigner at (321) 397-0777.

 

JKR Automotive Advertising: We Move Cars.

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