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Make Them Smile and They’ll Remember You

Make Them Smile and They’ll Remember You

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Everyone likes to smile. For this reason, humorous advertisements are quite often the most recognized – and most remembered – advertisements of them all. This type of ad typically works especially well on radio or television.

 

We at JKR believe ads that make people smile – or even laugh out loud – certainly help create awareness and attention for our clients. Research shows they aid name recognition, and they resonate well with young, educated business professionals.

 

That said, we also know that there are certain circumstances where a humorous approach might not fit, due to corporate image, the surrounding area of a dealership or any number of other things.

 

Additionally, there are also some other things to remember: when you attempt to be funny but fail, you now have a commercial that is memorable – for all the wrong reasons. An advertiser should also be careful about where the humor is being used. The same advertisement that may be hilarious on TV might fall flat on radio because it needs the visual element to be successful. But we say that with the following caveat: radio is oftentimes a fantastic place for humor, because the “theater of the mind” is a very powerful thing.

 

In the automotive world, many dealers don’t embrace the idea of a humorous advertisement, believing that theirs is serious business and is nothing to smile about. Others are afraid of offending the audience by trying – and failing – to be funny.

 

But dealers need not worry about these things with JKR Automotive Advertising in their corner. We have our finger firmly on the pulse of current events and pop culture, and we produce the very best in smile-inducing commercials every month without fail for our clients. Even better, we always make sure the prospective customers who come in contact with your ads know exactly who and what the spots are advertising – your products and your dealership! In the case of JKR, LOL stands for “lots of leads”.

 

JKR Automotive Advertising: We Move Cars.

 

trustworthy

Study: Print, TV, Radio & Direct Mail Most Trustworthy

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trustworthyWhat form of media do consumers view as being the most trustworthy? According to a recent study conducted by MarketingSherpa, the answer might surprise you. But if you’re like us at JKR, you won’t be taken aback at all by the findings, which show that “traditional” means of advertising such as print, television and radio are considered the most trustworthy consumer ads. (Note: MarketingSherpa is a Florida-based company that provides practical case studies, research and training for marketers, tracking what works – and what doesn’t work – in all aspects of marketing.)

Which is Most Trustworthy?

Ready for some of the stats? The study found that 82% trusted print ads, while 80% of TV ads, 76% of direct mail pieces and 71% of radio ads were deemed trustworthy. On the opposite side of the spectrum, digital pop-ups managed a meager 25%, mobile ads came in at just 39%, Facebook ads mustered only a 43% positive rating and search engine ads fared slightly better at 61%.

 

Could consumer skepticism be caused by all the headlines about data hacks and inaccurate news stories? Things such as these are, in all likelihood, chipping away at consumer confidence in non-traditional advertising.

 

Additionally, traditional media – especially radio and TV – affords dealers the chance to add a human element to their advertising, something that is difficult to do in a digital format. Often, that’s what makes the difference when a consumer selects a dealership from which they’ll purchase their next car.

 

When large numbers of customers want to do business with your store simply because they consider you more trustworthy than the dealer down the street, you’ll know you have done something special. Call us today at (321) 397-0777 and learn how to navigate the path of maximum effectiveness – and all the while, you will be earning the trust of the people in your market.

 

JKR Automotive Advertising: We Move Cars.

Telly Award

“Summer Blockbuster” Spot Nets JKR Advertising Telly Award

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Telly AwardFor the second consecutive year, JKR Advertising & Marketing has won a Telly Award in the Local TV & Local Cable category. This year’s prize-winner, called “Summer Blockbuster”, drew widespread acclaim from JKR’s clients and was aired in multiple media markets nationwide.

 

The 30-second spot, which debuted last June, features parody vignettes from several of 2016’s most popular movies along with several impressive visual effects. The award comes on the heels of last year’s Halloween-themed winner, “Deal to Die For”.

 

“Production quality goes hand-in-hand with everything else involved in an advertising campaign,” said Rowe Jones, Vice President of Creative and Production at JKR. “It’s our ultimate goal to achieve results for our clients, but it’s also very rewarding when industry experts recognize our work – and we’re very grateful to have been chosen a winner for the second year in a row.”

 

In addition to Jones, JKR creative and production team members include Kevin Glennon, Jason Hussey, Doug Johnson, Jennifer Lawrence, Jared Maurer, Laquontric Mcghee, Joe Minuni, Jennifer Pavlak, Brittany Scott, Abie Silva, Jamie Smith, Jon Wadley and John Weis.

 

The Telly Awards were founded in 1978 to honor excellence and support creativity in local, regional and cable TV commercials. The Telly is one of the most sought-after awards by industry leaders nationwide, from large international firms to local production companies and advertising agencies.

Automotive Advertising Survey

Automotive Advertising Survey Reveals TV’s Strengths

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Automotive Advertising SurveyA TV automotive advertising survey by the Video Advertising Bureau gave us some eye-opening information on just how much of an impact TV advertising has upon the psyche of a consumer shopping for an automobile. The report is more than 30 pages long, so we’re summarizing it for you here.

 

The study, fielded last November, surveyed 1,000 respondents 18 years of age and up who indicated they are likely to purchase a vehicle (new or used) within six months. Here are some findings that show the many ways TV influences a potential car buyer.

 

∙ TV advertising is relied upon to first learn about particular vehicle brands. When a consumer begins to think about buying a car, TV beats all other forms of media for building brand awareness among every demographic segment.

 

∙ TV has the most influence on which brands the consumer will consider. What are the attributes of each brand, how many brands make it onto the consumer’s list they’ll consider, etc.? Regardless of gender or ethnicity, TV is the clear leader during the consideration process.

 

∙ TV causes the consumer to go to the dealership, a crucial component leading to test drives. How about this stat: One out of every two people surveyed visited an auto manufacturer’s Website after seeing a TV ad. Additionally, they responded that TV ads motivated them to go to their local dealership more than twice as often as any other form of media.

 

∙ TV has the strongest overall influence on a vehicle purchase. Respondents were asked the following question in the automotive advertising survey: “Which form of media do you believe will help influence your final choice of which vehicle to purchase or lease?” Television was again the clear winner.

 

Despite the technological inroads of recent years, TV is still the unquestioned pacesetter of all automotive advertisements. It touches the most people in the shortest amount of time. A skilled advertising agency like JKR Advertising & Marketing ensures a dealership’s ads are seen by the right audience.

 

Automotive Advertising Survey Says …

If your store is not running television advertisements, why not? We at JKR Automotive Advertising can help you decide if they’re right for your dealership … completely free of charge, with absolutely no obligation on your part. At your request, we’ll do a thorough analysis of your media market to see if you’re getting the most bang for your buck from your current advertising efforts. Give Eric Tigner a call at (321) 397-0777. He’ll do the rest.

 

JKR Automotive Advertising: We Move Cars.

smart

Smart Cars to be All Electric Starting in April

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smartDaimler has informed its Smart dealers in the United States and Canada that, starting in April, it will no longer produce gasoline-powered vehicles. Instead, Smart will focus completely – instead focusing completely on its all-electric version of the two-seat Fortwo model. Once the last remaining gas-powered models are sold, Smart will limit North American sales to the battery-powered Smart Fortwo Electric Drive.

 

Primarily known for its upscale Mercedes-Benz vehicles, Daimler introduced the Smart brand in 1994. It took a decade to reach North America, arriving in Canada in 2004. In 2008 it made its debut in the United States to rave reviews. Over time, however, the novelty of driving an ultra-small car wore off, fuel prices dipped and demand for the Smart brand plummeted. Its first-year sales number of 24,000 was never attained again.

 

Is This a Smart Move? You Decide.

Smart took one last swing for the fences with their 2016 model, hoping a complete redesign of the Fortwo (its first total makeover since the 1990s) would help bring about an increase in sales. While they did, indeed, sell more cars in Europe, it made no difference here in America as the Fortwo saw another 15-percent dip from the 2015 numbers … to just 6,211 cars sold nationwide.

 

When you take everything into consideration, this decision can’t be completely surprising. It comes during a time when there does seem to be a keen interest in battery-powered automobiles – and it is yet another in a series of setbacks for small gas-powered cars in general, a category that has suffered of late.

 

But if this change is not successful, one has to wonder about the brand’s long-term future in North America.

 

JKR Automotive Advertising: We Move Cars.

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