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Successful Advertising Elements

Four Successful Advertising Elements

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Successful Advertising ElementsFor an advertisement to work, it must have all the successful advertising elements working together in concert. When you match the right message … with the right people … with the right objective, you stand a pretty good chance that your advertising campaign will be a winner. What are these successful advertising elements?

First, it must be enticing enough to make the customer want to come to your dealership. If you know what your prospective customers want, tell them your dealership can give them what they’re seeking!

Next, you must be able to know and identify your target audience. We did an entire blog on this recently, which can be referenced here. Knowing exactly who’s going to see your advertisements is vital as you plan your strategy.

Third, the message itself has to be different enough to be remembered. There is certainly more than one way to make this happen … but it must happen. After all, your potential customers are exposed to advertising all day long – so they need to remember yours. Again, this is why knowing your target audience is so important; you can tailor your advertising accordingly.

Fourth, the reach and frequency must be sufficient for an advertisement to truly be effective. We’ve talked about this topic before, too, in other blogs including the one you can access here. Getting the most people you can to see your messages is great, but that isn’t the only element involved. What do we mean? Think about it … it’s very rare when a person sees an advertisement one time, jumps in the car and buys an item. It typically takes multiple exposures to your message before you can expect any kind of response.

Advertising Review – Yours FREE!

Want to find out if your marketing dollars are being spent efficiently? Contact JKR Automotive Advertising, and we’ll provide you with a no-strings-attached, FREE Advertising Review. We’ll take a close look at what you (and your competition) are doing, and give you our expert feedback. Call Eric Tigner at (321) 397-0777 today to get things started.

JKR Automotive Advertising: We Move Cars.

Palm Springs Kia

Palm Springs Kia Retains JKR Automotive Advertising

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Palm Springs KiaWe at JKR Automotive Advertising are pleased to welcome Palm Springs Kia, the newest member of our ever-growing roster of clients. Palm Springs Kia is yet another member of the Kiefer Auto Group, which owns nine automotive dealerships; five in Oregon, two in California and two in Idaho. Brands offered by the group include Kia, Mazda, Nissan and Volvo.

JKR Partner and Advertising Specialist Richard Brauns, who handles all the Kiefer dealerships that retain our agency, will oversee the account. “Together, the Kiefer Auto Group and JKR Advertising are a great team,” said Brauns. “We’ve proven it with their other dealerships and now we’re excited to bring aggressive TV and radio campaigns to the Palm Springs market. Our creative and production teams are already hard at work.”

The dealership is located at 68130 Kyle Road in Cathedral City, and is led by General Manager Craig Hansen. Palm Springs Kia is committed to providing quality automobiles and services, with customer satisfaction being the ultimate goal.

The dealership’s Internet presence can be found at www.palmspringskia.com. While there, customers can browse the store’s new and used inventories, and even shop by the payment they want. Customers of Palm Springs Kia can also order parts online, schedule service appointments and apply for financing. A complete multi-point vehicle inspection is always included – free of charge – with any service or maintenance work performed.

ABOUT JKR AUTOMOTIVE ADVERTISING

With more than 110 automotive dealerships nationwide, JKR Automotive Advertising is one of the nation’s top-five largest automotive-only advertising agencies. Billing more than $100 million in annual media, we deliver in all aspects of automotive advertising, including radio, TV, print, digital and public relations. For more information on JKR Automotive Advertising & Marketing, please call (321) 397-0777 and ask for Eric Tigner; or visit www.jkradvertising.com.

JKR Automotive Advertising: We Move Cars.

Happy New Year

Happy New Year from JKR!

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Happy New YearIt’s hard to believe, but here we are at the close of another year – and the beginning of 2015! At the beginning of every year, we look forward with great anticipation to new opportunities and successes … and reasons to be thankful.

From Us to You: Thanks!

The best, and first, place to start, is with you … the clients, friends and supporters of JKR Automotive Advertising. As the final hours of 2014 expire, we wish each of you a joyful 2015 full of happiness – and sales beyond belief! Happy New Year!

JKR Automotive Advertising: We Move Cars

December Sales

Are Your December Sales Numbers What You Expected?

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December SalesHow are your dealership’s December sales? According to an article in Advertising Age, December is projecting as the fourth-best month this year with sales of approximately 1.5 million light vehicles. This number trails only May (1.61), August (1.59) and March (1.54).

December Sales Up in Last Decade

As mentioned in an earlier blog, December used to be a fairly slow month, but heavy marketing and an emphasis on year-end sales have pushed the last month of the year much closer to the top. This is in sharp contrast to the turn of the 21st century, when December sales were the 10th-best month in sales in 2000 and 2001.

This is especially true with luxury brands. Think of all the “December to Remember” Lexus ads you’ve seen over the years … and competitors like BMW, Infiniti and Mercedes-Benz have followed suit. A decade or so ago, the idea of a new luxury car for a Christmas present would have seemed outlandish; today, due largely to these ads, it doesn’t seem so ridiculous anymore. Why would dealers be delivering cars with big bows on them if it wasn’t acceptable?!

If your dealership didn’t have the December sales you expected, you owe it to yourself to call JKR Automotive Advertising. Not only will we tell you all about what we can do to boost your sagging sales, we’ll also give you a complimentary analysis of your market – with no strings attached. You have nothing to lose; it’s like taking us for a test drive. Call Eric Tigner today at (321) 397-0777 to start your 2015 with a renewed sense of optimism.

JKR Automotive Advertising: We Move Cars.

 

Holiday Advertising

Holiday Advertising Ruled by TV and Radio

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Holiday AdvertisingIt’s holiday advertising season again. Each year at this time, every automotive advertising agency is planning their holiday budget allocations, readying advertisements for the purpose of getting the most people into their showrooms in the shortest possible time.

While a lot can be said about online advertising and e-mail promotions, TV and radio advertising are still the kings … especially over the holidays. Let’s take a closer look at why these “traditional” forms of automotive advertising still work best.

Why TV Holiday Advertising?

First of all, TV advertising still commands the largest audience. On average, Americans spend between four and five hours per day in front of their televisions. Better still, recent research shows that TV commercials have an impact upon nearly 80 percent (79 to be exact) of Holiday season retail purchases.

Oh, and what about the people who record their programs and fast-forward through the commercials? That’s one of the biggest arguments about TV these days. But research done by Duke University’s Fuqua School of Business showed that fast-forwarding the commercials actually makes them more effective. Why? Two reasons. First, when people are fast-forwarding a program they’re paying close attention to what’s on the screen; and second, the mental resistance goes down when the ads are running so quickly across their screen.

Why Radio Holiday Advertising?

Radio is the best at getting foot traffic to your store. Research has shown that it can often take less than a day for radio advertisements to have a positive impact upon the number of customers at your dealership. LatentView Analytics data shows a direct correlation between retail sales and Holiday Advertising via radio.

Radio holiday advertising is so effective because people typically spend more time in their cars during the holiday season – and thus, more time listening to the radio. Additionally, because their minds are usually preoccupied with other things, they can be more easily influenced by a radio ad – similar to the TV scenario referred to earlier.

If your dealership is not running radio and/or television advertisements, the first question that should be asked is why not? We at JKR Automotive Advertising can answer that question for you, completely free of charge, with absolutely no obligation. At your request, we’ll do a thorough analysis of your media market and your competition to see if you’re getting the most bang for your buck with your current advertising efforts. We’ll give you our expert feedback that will help you immensely going forward. Simply give us a call at (321) 397-0777 today and ask for Eric Tigner. We’ll do the rest.

JKR Automotive Advertising: We Move Cars.

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