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Co-Op Reimbursement Urgency

Act Now, Avoid Co-Op Reimbursement Stress

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Automobile dealers whose corporate entities participate in Co-Op programs understand the concept of Co-Op Reimbursement Urgency. And as we get closer to the end of 2024, it behooves dealers to take a close look at the Co-Op funds they have available to them, making sure they don’t miss out on a golden opportunity to get their message to the people in their community.

Each dealer obviously wants to finish the year strong. And what better way to do so than by using your Co-Op funds to dominate the airwaves in their particular market(s)? Sadly, many dealers aren’t even aware these funds are available to them, or they are so preoccupied with the day-to-day operation of their stores they simply choose not to use them.

Never Worry About Co-Op Reimbursement
Maybe you don’t understand your brand’s Co-Op process. Maybe you don’t think you have time to worry about Co-Op. Perhaps you currently don’t have an agency – or worse yet, your agency doesn’t understand the opportunities Co-Op presents. Whatever the case, allow JKR Automotive Advertising to give you a no-strings attached, complimentary review of your dealership’s Co-Op status.

JKR’s experience and systems will help you get maximum dividends from your Co-Op investment. We do it every month for all our clients … and we can do it for you, too!

Contact Jon Albert (407) 718-2494 or jalbert@jkrads.com or Richard Brauns (407) 701-4233 or rbrauns@jkrads.com to get the wheels in motion. Before you know it, your sense of Co-Op Reimbursement Urgency will be turned into increased foot traffic and more profits … leaving you filled with optimism as you head into 2025.

JKR Automotive Advertising: We Move Cars.

Listen to Radio

The Masses Still Listen to Radio

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A common theme among some advertisers is that fewer people listen to radio now than in years past. But here’s the truth: According to a recent RadioKing.com article, Nielsen data clearly demonstrates that radio remains undeniably popular; in fact, it reaches 84% of the population ages 18-49. When you actually think about it, radio’s popularity makes a lot of sense.

The article goes on to examine the top five reasons people listen to radio … and here we include portions of RadioKing’s explanations for each one.


(1) Accessibility and Convenience: “Radio stands out for its accessibility and convenience, offering an audio medium that reaches a broad audience without the need for expensive equipment. Its simplicity and portability allow listeners to tune in from virtually anywhere, whether at home, in a car or on the go.”

(2) Local Content: “Community stations play a crucial role in the radio industry. They foster community identity and engagement by delivering news, stories and music that resonates with local audiences. Local radio features programs … which larger, national stations may overlook.”

(3) Music Discovery: “Discovering new music and artists is another key reason as to why people still listen to radio. Music radio stations often target a specific genre or era, providing specially curated playlists for their targeted audience. Not only do listeners benefit from their favorite tracks and artists, it’s also a great way for them to discover new songs they are likely to enjoy.”

(4) Talk Shows and News: “The popularity of live talk shows, interviews and listener call-ins is what makes radio stand out from other media. Radio hosts seek a direct connection with their listeners by including them in the life of the radio show. Radio also remains a crucial tool for emergency communication, providing timely updates and critical information during crises.

(5) Companionship: “People continue to turn to the radio for companionship. Many find comfort and connection in the familiar voices and engaging content It provides. Radio hosts become trusted friends to their listeners, offering a sense of presence and consistency throughout the day. This is particularly significant for those who might feel isolated.”

The Takeaway
You should be advertising on the radio because the masses still listen to radio! The fact is, no other broadcast media option can give you the combination of reach and frequency like radio – and it can do it in a way that you can afford.

Contact Richard Brauns (407) 701-4233 or Jon Albert (407) 718-2494 today for a complimentary automotive advertising and marketing review. We’ll explain in detail why harnessing the power of radio is such a game-changer for automobile dealers.

JKR Automotive Advertising: We Move Cars.

Hall of Fame

JKR Advertising & Marketing Enters Orlando Business Hall of Fame

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We’ve made the Hall of Fame! For the second straight year, JKR Advertising & Marketing has been named the recipient of the Best of Orlando Award in the Advertising Agency category. And because we are among a very small group of companies to win this award in consecutive years, it qualifies JKR for inclusion on the list of 2024 Orlando Business Hall of Fame inductees.

Each year, the Orlando Award Program identifies companies achieving exceptional success in their business category. Honorees are companies that enhance the positive image of small business through service to their clients and the communities in which they reside. These exceptional businesses help make the Orlando area a great place to live, work and play.

JKR is truly honored to receive these distinguished awards. We thank the committee for again choosing us from among a number of very talented agencies in our area.

JKR Automotive Advertising: We Move Cars
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Co-Op Compliance: A Crucial Element in Automotive Advertising

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In the realm of automotive advertising, co-op compliance stands as a major cornerstone for the success of most new-car dealerships. As most dealers well know, co-op reimbursement dollars from their brand’s corporate entity play a pivotal role in fueling their advertising efforts. These funds provide the necessary resources for reaching out to potential customers effectively, ensuring the effectiveness of their advertising campaigns.

Relieving the Burden
Dealerships are well aware that creating a “co-op-able” advertisement involves adhering to specific guidelines; and the failure to meet these criteria can lead to the rejection of co-op claims. Moreover, the process of obtaining co-op dollars involves a meticulous pre-approval and paperwork submission procedure, adding complexity to an already demanding task.

At JKR Automotive Advertising, our specialists understand the challenges dealers face in navigating the co-op compliance landscape … and we make it a point to stay on top of each change so we can be proactive rather than reactive.

JKR streamlines the co-op compliance process by ensuring that all creative content aligns with corporate guidelines, making the dealership eligible for co-op dollars entitled to them. Additionally, we take on the responsibility of co-op submission, relieving dealers of this time-consuming task.

Co-Op Guidelines Don’t Affect Our Creativity
One of the key benefits our clients appreciate is that while we operate within co-op guidelines, it doesn’t stifle our creativity. Despite the regulatory framework imposed by corporate entities and the time constraints inherent in advertising, JKR continues to produce compelling advertisements that resonate with consumers, driving viewers and listeners to buy cars.

How Can We Help YOUR Dealership?
What can JKR Automotive Advertising do for you? We free up your time by handling the everyday aspects of co-op compliance, allowing you to focus on what you excel at – selling cars! We alleviate the stress and complexities associated with the co-op pre-approval and submission processes, ensuring you receive your reimbursement promptly. In essence, we simplify the process for our clients, making their advertising journey smoother and more efficient than ever.

JKR Automotive Advertising: We Move Cars.

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New Studies Show Radio Advertising Effectiveness Still Very High

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We have discussed the subject of radio advertising effectiveness in previous blogs; however, it’s one that deserves repeating every now and then. It’s important that automobile dealers – and for that matter, any company looking to advertise – to understand that the common perception of radio advertising is far different from reality.

That’s why we are big fans of a recent article found on adresultsmedia.com. The statistical data and sound logic doesn’t lie; in fact, it shows that AM/FM radio should be a significant part of a successful dealer’s advertising strategy.

Marketing Professor Mark Ritson believes this false narrative isn’t being done on purpose but it still persists. “There is increasing global evidence that marketers are basing their media choices on their own behavior … (and) the first law of marketing is that you are not the market. You are an urban, professional, well-paid media executive.” In other words, personal feelings should be taken out of the equation when advertising strategies are planned.

The bottom line? AM/FM radio advertising effectiveness cannot be denied when the real numbers are examined. It’s the most cost-effective form of broadcast media. It has a far larger audience than podcasts, ad-supported Pandora or Spotify, and ad-supported Sirius XM. In addition, recent Edison research says that AM/FM’s reach has expanded among Gen Z consumers, reaching 55% of those in the 13-24 age bracket. Further, a whopping 84% of those 55 and up are reached each week by radio, while a similar number (83%) are tuning in weekly to AM/FM radio.

AM/FM radio is also fantastic at driving potential customers to a dealer’s Website. In fact, a LeadsRX/iHeart study showed that 40-plus radio ads per day in a given media market resulted in a massive 55% increase in automobile dealer Website traffic!

So if you aren’t advertising on radio, you are missing out on a fantastic opportunity to change the fortunes of your dealership. No other broadcast media option can give you the combination of reach and frequency like radio can – and it can do it in a way that you can afford.

Contact Richard Brauns (407) 701-4233 or Jon Albert (407) 718-2494 today for a complimentary automotive advertising and marketing review. We’ll explain in detail why harnessing the power of radio is such a game-changer for automobile dealers.

JKR Automotive Advertising: We Move Cars.

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