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TV Advertising

Automotive TV Advertising

TV Automotive Advertising is Worth the Investment

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Automotive TV AdvertisingTV Automotive Advertising is something every car dealer should consider. There is simply no better way to reach a large number of people in a short time. Think about it … when was the last time you knew of someone who didn’t have at least one TV in their home? That means there’s almost no one you can’t reach!

Despite what you may have heard, TV remains the most-used media in the world, and it’s not even close. People spend more time watching TV than they do on their computers, listening to radio, reading or using their Smart Phones. Its reach and influence cannot be matched by anything else. Did you know research shows that the average TV viewer over the age of two watches an astounding 34 hours of television per week? Stop for a moment and let that sink in … 34 hours per week!

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TV Advertising Budget

TV Advertising Budget Allocation Suggestions

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TV Advertising BudgetYou have decided a TV advertising budget is necessary for your next automotive ad campaign. You’re looking to build name recognition for your dealership, and maybe even brand recognition if yours isn’t one of the more household names. You have chosen wisely. But making the decision to have a TV advertising budget is only part of the equation. The next question should be, Based on my needs and my budget, should I advertise on Broadcast TV, Cable TV, or both?

What Should My Broadcast TV Advertising Budget Be?

Broadcast TV includes stations like ABC, CBS, NBC and FOX. Broadcast TV is king when it comes to generating as many viewers as possible, as quickly as possible (think: reach). As a rule, broadcast TV is more expensive, but because of the large area of reach it is often a very smart investment. It also offers a smaller cost per thousand (CPM). 

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