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Radio Advertising Drives Business

Radio Advertising Drives Business for Auto Dealers

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Radio Advertising Drives BusinessRadio advertising drives business … including bringing customers to automotive dealerships across the country. This was the message recently presented to a Las Vegas-based JD Power automotive roundtable by Bob Pittman, Chairman and CEO of iHeart Media. Pittman’s statistics show that the biggest mass medium, radio, is just as effective as ever.

 

How Radio Advertising Drives Business

Among the many noteworthy findings from Pittman’s presentation:

 

∙ Radio continues to be the No. 1 reach medium across all demographics – including Millennials

 

∙ 93% of Millennials (ages 18-34) listen to radio each week, and this 93% figure is exactly the same as it was in 1970

 

∙ 37% of radio listeners consider shopping at a local auto dealership based on hearing a commercial

 

∙ 24% of radio listeners actually made a visit to a local automotive dealership after hearing a commercial

 

Radio has the unique ability to target specific audiences, and there can be no doubt it is very cost-effective when compared to other automotive advertising options. As a result of its inexpensiveness, radio advertising affords car dealerships the ability to saturate their market with their store’s message with great reach and frequency.

 

There’s no question about it, radio advertising drives business to car dealerships. But just as important is the right kind of ads! JKR Automotive Advertising creates attention-grabbing commercials that will resonate with your audience – so they will take action. To find out what JKR Automotive Advertising can do for your dealership, call Eric Tigner at (321) 397-0777 and get the wheels in motion. For your efforts, we’ll give you a FREE, no-strings-attached report on your current advertising and marketing efforts – and those of your competitors. Whatever happens after that, you will certainly agree that taking a few minutes to request this report was time well-spent.

 

JKR Automotive Advertising: We Move Cars.

HD Radio

HD Radio Enhances AM/FM Signal

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HD RadioYou might say that HD Radio has become AM and FM radio’s proverbial wingman. With the emergence of Pandora and other streaming services, one might think that AM and FM radio could begin to slowly go the way of the dinosaur. But not so fast; a recent Nielsen study has shown that radio is very much alive and well – due at least in part to the emergence of HD Radio.

Today’s blog takes us through the beginnings of HD Radio, explains how it works, and gives pertinent stats about the exciting feature.

In 2002, a company called iBiquity Digital Corp. developed HD Radio, the necessary catapult that began the switch from analog to digital broadcasting. They license their HD Radio software to receiver suppliers like Clarion and Harmon, just to name a couple. As time has gone by, HD Radio has gained momentum, to the point where HD Radio is now available in about 22.5 million cars on the road today.

How HD Radio Works

How does HD Radio work? It is important to first understand  that it is not a subscription service and doesn’t work the same as satellite radio. It transmits a better quality of radio digitally, giving the listener less noise and a better overall sound. HD Radio on the AM dial actually sounds as good as traditional FM radio; while HD FM radio quality is very similar to that of listening to a CD. In addition, it also supports a service called Artist Experience, which displays information on the HD Radio pertaining to what’s playing at any particular time.

This year, approximately 50% of all new cars sold will be equipped with an HD Radio receiver; and there are about 2,200 stations broadcasting in HD in the United States (along with another 1,500 digital-only stations).

While Pandora and similar companies certainly have their share of customers (and rightfully so, as we are big Pandora fans here at JKR), there seems to be more of an overall radio audience than ever before, as more people are listening to more content on the radio. This has helped AM and FM radio recoup a good portion of the audience they have lost to streaming services.

HD radio has become standard equipment on Mercedes-Benz, Scion, Mini, Volvo, BMW, Rolls-Royce, Bentley and Tesla vehicles. Robert Struble, the CEO of iBiquity, believes that by the turn of the next decade, all US-made cars will be equipped with his company’s software.

Which media is right for your dealership? If you need help with your media buy or anything else connected with your advertising (creative, or otherwise), our experienced team of professionals can help you in a hurry! We help our clients gain a huge competitive edge with topical, on-point creative, the lowest ad rates in your area, and information they can’t access anywhere else. Call Eric Tigner at (321) 397-0777 to get an even clearer picture.

JKR Automotive Advertising: We Move Cars.

 

Radio and Automotive Advertising

Radio and Automotive Advertising are an Ideal Match

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Radio and Automotive AdvertisingThere are many great reasons why radio and automotive advertising are joined at the hip … and I’m not using this space to refer to live remotes, which have been an integral part of car dealers’ ad campaigns millions of times over the years. I’m talking specifically about the automotive dealership advertisements you hear on radio stations nationwide on an everyday basis.

Reasons They’re a Great Combo

Radio and automotive advertising make perfect sense for so many reasons.

According to Experian, slightly more than half of radio listening is done while the driver is in his/her automobile. Therefore, radio advertisers get the huge benefit of recency … which is defined as a consumer hearing a message right before they enter a place of business. Just think if that place of business is your dealership!

Radio is also a terrific demographic targeting tool. There’s no need for waste; you simply choose the stations that a prospective customer of your products and services would tune into.

Remember that old saying about word-of-mouth advertising being the best kind? That’s exactly what radio advertising is … only better, because you get to present your message to the masses your way!

The portability of radio means it can be taken almost anywhere – to work, to outdoor activities … you name it, radio can go there.

More than 84% of people see radio as their main source of in-car entertainment and information, and 2.5 million people age 12 and up listen to the radio each week. With those kinds of numbers combined with the portability and affordability of radio advertising, it’s no wonder radio and automotive advertising are a wonderful match.

If you’d like an exceptionally creative and effective radio advertising campaign of your own, contact JKR Automotive Advertising today at (321) 397-0777 and ask for Eric Tigner.

JKR Automotive Advertising: We Move Cars.

Radio Marketing Study

Radio Marketing Study Supports Advertising on the Airwaves

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Radio Marketing StudyA recent radio marketing study published in Advertising Age yielded some interesting, eye-opening results. Sponsored by Clear Channel, the study comes from Nielsen Catalina Solutions, and combines data from Nielsen’s audience measurement company with Catalina’s shopper-card figures.

Despite the major inroads into advertising made by the Internet, radio won the day. The data demonstrated a lift in sales of more than $6 for every dollar spent on radio advertising. This is a return on investment that’s more than double the best results of any other media study. 

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Intrusive Radio Advertising

Advantages of Intrusive Media – Radio

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Intrusive Radio Advertising

—  Superior retention and recall of sounds, jingles, and words when repeated often enough

—  Highly targeted and segmented, meaning greater, quicker impact with less waste

—  Listener pattern predictability exceeds all other media.

—  Easier to win the frequency battle

—  Absence of visual images allows radio ads to be about the listener, personally one-to-one
Car radio is a mobile media with a willing and captive audience