Radio Advertising

Radio Automotive Advertising: Affordable for All Dealerships

March 5, 2014

Radio Automotive Advertising has been a highly desirable method of advertising for our country’s car dealerships for many years. The same will be true well into the future.

There are many reasons of this, not the least of which is allowing a dealer to go after a targeted audience. This eliminates much of the waste, as a dealer therefore doesn’t have to spend part of his budget on a station whose listeners would have little or no interest in their products.

Radio Advertising Creative: Vital to a Successful Ad Campaign

JKRAdvertising / Automotive Advertising, Radio Advertising /

February 27, 2014

While radio advertising creative isn’t the only thing necessary to execute a successful automotive radio campaign, it certainly has a very important place. If done properly, the creative advertisement leaves a lasting positive impression and motivates listeners to purchase a car from that automotive dealership.

Statistics indicate that 77% of Americans listen to the radio every day … and that number climbs to 90% when attached to Americans who are employed. That’s a lot of potential customers! Over time, JKR has developed a winning formula to reach this immense audience, and as a result our radio advertising creative is the best in the business.

Radio Advertising History: Where Was the First Radio Spot?

JKRAdvertising / Radio Advertising /

February 4, 2014

One person’s version of radio advertising history may be quite different than another’s – at least when it comes to when the very first radio advertisement aired. There are no fewer than five different scenarios that have some validity. We at JKR Advertising & Marketing can’t say for sure which should be deemed the first, because, well, … we haven’t been around that long!

Radio Advertising History: The First?

The most recognized of the five happened in August 1922. The Queensboro Corporation of New York took to the airwaves (radio station WEAF) to sell real estate, a venture that proved very successful. A book called The WEAF Experiment outlines this “toll broadcasting,” as they called it. Run on a total of five broadcasts over a five-day span, the ads cost $50, plus AT&T long distance access fees. Shortly thereafter, AT&T actually went to court to gain control over all future advertising. Had they not lost that case, it’s quite possible advertising during that time period would have taken an entirely different turn.

Pandora Radio Advertising Signs In-Car Ad Partnerships

JKRAdvertising / Radio Advertising /

January 16, 2014

Pandora Radio Advertising

There is an alternative radio advertising opportunity available, one that indeed bears watching in the coming years. Some dealerships already use it on a local level; others have not embraced Pandora Radio Advertising. On a national level, however, they are already a major player.

Internet radio powerhouse Pandora, the country’s leading online radio service, has announced a national in-car radio advertising campaign beginning with many well-known national brands such as BP, Ford Motor Company, State Farm and Taco Bell.

Radio’s Impact on Automotive Advertising

JKRAdvertising / Automotive Marketing, Radio Advertising /

December 6, 2013

The efficiency of radio advertising is well-established. If you want to win the frequency game without breaking the bank, radio advertising should be in your media mix. If you are selling automobiles, it is the only medium reaching people while they are actually behind the wheel of the car you want them to replace.

The elements of an effective radio spot must grab the targeted listener’s attention. When you address the specific needs of your listener and repeat the message often enough, it will cause the desired action.

Radio production is simpler, cheaper and just as versatile as video.