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Two Years in a Row: JKR is Top Agency in Orlando

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Top AgencyThe Orlando Business Journal has released its 2016 “Top Advertising and Digital Marketing Agencies” list. For the second consecutive year, JKR Advertising & Marketing is the name appearing at the top.

 

“Our success is a great example of what great cohesion between an agency and its clients can achieve,” said JKR Managing Partner Jeff Johnson. “Our entire team is delighted to be recognized for its hard work and dedication to our clients.”

 

The OBJ list is based on capitalized billings for the year, with JKR totaling a pace-setting number of $60 million, about $10.5 million more than the second-place finisher. The company’s continued growth precipitated its move in March 2016 to a new, larger location in Maitland.

 

JKR’s new clients in 2015 included auto dealerships in 17 states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Illinois, Iowa, Louisiana, Maryland, Mississippi, North Carolina, Ohio, Oklahoma, Pennsylvania, West Virginia and Wisconsin.

 

Founded in 2007, JKR Advertising & Marketing delivers all aspects of automotive retail advertising. JKR provides market analysis, creative, radio, TV, print, public relations, and digital. JKR’s experience, knowledge, and dedicated focus result in the overwhelming majority of clients outperforming their peers, markets, and competitors. Clients include individual dealerships and multi-brand, multi-store groups.

 

JKR Automotive Advertising: We Move Cars.

Cookout

JKR Celebrates Fourth of July with Cookout

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CookoutLast Friday, JKR held a company cookout in celebration of July 4,  recognizing the holiday commemorating the adoption of the Declaration of Independence on July 4, 1776. Since it happened 240 years ago, it’s easy to forget the struggles our founding fathers endured to make it happen.

 

One of JKR’s partners, Jon Albert (pictured), was kind enough to provide the grill and a generous assortment of chicken, hot dogs and hamburgers. Once everything was set up, Jon and his team of “voluntary sous chefs” went to work, serving up made-to-order lunches for our entire team of employees.

 

Other JKR team members chipped with enough side dishes and desserts to feed a small army.

 

Our new facility allowed us to have an event like this cookout; it gave us the ability to cook out on company grounds, as well as ample space to fit all our personnel in one room.  

 

Now that July 4, 2016 has come and gone (and we hope yours was fantastic), let’s not take our independence (and life in the world’s greatest country) for granted.

 

JKR Automotive Advertising: We Move Cars.  

WIA Conference

JKR Again Signs on as WIA Conference Sponsor

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WIA ConferenceJKR Automotive Advertising continues to be a big supporter of Women in Automotive (WIA). For the second straight year, we are a WIA Conference sponsor. This year’s event is being held in beautiful Central Florida on June 26-28 at the Omni Orlando Resort at ChampionsGate, located just outside Orlando.

 

Several JKR employees, including Account Executives Jennifer Pavlak, Jennifer Lawrence and Brittany Scott attended the last year’s WIA Conference; and they came back highly impressed with the lineup of speakers and the information they provided. They also gained a new appreciation for the WIA organization and what it represents.

 

The focus of the 2016 WIA Conference will be on educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market. This year’s expanded two-and-half day event will include seminars, workshops and keynote speakers – all designed to assist in capitalizing on the benefits of women both as employees and automotive consumers. The goal is to move the automotive industry forward as it relates to one of most influential segments of the market: Women.

 

For more information on the conference or to purchase tickets for the event, please visit www.womeninautomotive.com.

 

JKR Automotive Advertising: We Move Cars.

Pandora

JKR Partners Meet Pandora Founder Tim Westergren in California

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Pandora
Pictured (left to right): JKR Partners Jon Albert and Jeff Johnson; Pandora Founder Tim Westergren; and JKR Partners Richard Brauns and Kevin Baumann.

This week, JKR Partners Jeff Johnson, Kevin Baumann, Richard Brauns and Jon Albert took a trip to San Francisco for a meeting with Pandora Founder Tim Westergren at the digital radio giant’s headquarters there. JKR is a big believer in advertising with Pandora, the largest digital radio service in the world – to the point where it is the top Pandora advertising agency in advertising volume for local dealerships in the United States.

 

Pandora’s business model is ideal for automotive advertising. Using the “Music Genome Project” algorithm developed by Westergren, Pandora is able to capture every listener’s demographic information.

 

“This allows them to offer their clients audiences that are specifically targeted, and in addition, the results are verifiable,” said JKR Senior Partner Richard Brauns. “Pandora’s Media Rating Council accreditation allows our media buyers to evaluate Pandora equally with analog radio stations – and the results are impressive.”

 

The JKR Partners and Westergren discussed the bright future of Pandora and their continued partnership. According to statistics compiled by the Radio Advertising Bureau (RAB), 92.8% of everyone age 12 and above listen to radio each week; and the average American listens to about 14 hours of radio on a weekly basis. How does Pandora come in to play? About 60% listen to traditional AM/FM radio, so that leaves the remaining 40%? A great deal of those listen to digital radio – specifically Pandora and its competitors, and this is where Pandora shines, as it has more subscribers than all its competitors combined.

 

Here’s something else to think about: As time goes by, more and more people are depending on their mobile devices for information and entertainment. Studies show that those who listen to Pandora via their mobile devices to so on an average of 22 hours per month (and that’s doesn’t include them tuning in using other ways). In addition, Pandora is extremely popular among Hispanics, where many of the major automakers are realizing their biggest source of growth.

 

“Pandora is a terrific way for an auto dealer to send their message to like-minded individuals,” Brauns said. “That’s why JKR is such a big proponent of Pandora … and why we often recommend to our clients that it be part of their advertising strategy. Meeting Tim Westergren in person has only solidified this belief.”

 

These are all important factors, but to get the most out of a Pandora campaign you must have media buyers who know what – and how – to purchase it in a way that makes sense. Buying the right number of spots – at the right times – targeted to the right audience – gives you the best chance to succeed.

 

Let Pandora Work for You

Would you like to find out more about the benefits of advertising on Pandora? Look no further than the top Pandora agency, JKR Advertising & Marketing! Get the wheels in motion today by calling us at (321) 397-0777 and asking for Eric Tigner.

 

JKR Automotive Advertising: We Move Cars.

Telly Award

JKR’s “Deal to Die For” TV Spot Wins Telly Award

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Telly AwardJKR Advertising & Marketing has won a 2016 Telly Award in the Local TV & Local Cable category for its Halloween-based television advertisement “Deal to Die For”. The ad was exceptionally popular with JKR’s clients, airing in numerous media markets throughout the country.

 

The 30-second spot, which debuted last October, features spokesperson Meredith Branham playing a comedic, not-so-spooky vampire who informs the audience of the fantastic deals available to them. The ad also includes a number of timely seasonal puns and visual graphics that support the Halloween theme.

 

“It is a tremendous honor to receive this award because it comes from our peers in the advertising world,” said Rowe Jones, Vice President of Creative and Production at JKR. “While we don’t do what we do to win awards, it’s still nice to be recognized for our creativity and innovation by some of the industry’s best judges.”

 

JKR creative team members also playing a part in the production of the award-winning spot include Kevin Glennon (direction); Jason Hussey and Rowe Jones (scripting); Joe Minuni (editing and graphics); and John Weis (initial concept).

 

The awards were founded in 1978 to honor excellence and support creativity in local, regional and cable TV commercials. The Telly Award is highly sought-after by industry leaders nationwide, from large international firms to local production companies and advertising agencies.

 

JKR Automotive Advertising: We Move Cars.

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