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WIA Conference

JKR Again Signs on as WIA Conference Sponsor

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WIA ConferenceJKR Automotive Advertising continues to be a big supporter of Women in Automotive (WIA). For the second straight year, we are a WIA Conference sponsor. This year’s event is being held in beautiful Central Florida on June 26-28 at the Omni Orlando Resort at ChampionsGate, located just outside Orlando.

 

Several JKR employees, including Account Executives Jennifer Pavlak, Jennifer Lawrence and Brittany Scott attended the last year’s WIA Conference; and they came back highly impressed with the lineup of speakers and the information they provided. They also gained a new appreciation for the WIA organization and what it represents.

 

The focus of the 2016 WIA Conference will be on educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market. This year’s expanded two-and-half day event will include seminars, workshops and keynote speakers – all designed to assist in capitalizing on the benefits of women both as employees and automotive consumers. The goal is to move the automotive industry forward as it relates to one of most influential segments of the market: Women.

 

For more information on the conference or to purchase tickets for the event, please visit www.womeninautomotive.com.

 

JKR Automotive Advertising: We Move Cars.

Pandora

JKR Partners Meet Pandora Founder Tim Westergren in California

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Pandora
Pictured (left to right): JKR Partners Jon Albert and Jeff Johnson; Pandora Founder Tim Westergren; and JKR Partners Richard Brauns and Kevin Baumann.

This week, JKR Partners Jeff Johnson, Kevin Baumann, Richard Brauns and Jon Albert took a trip to San Francisco for a meeting with Pandora Founder Tim Westergren at the digital radio giant’s headquarters there. JKR is a big believer in advertising with Pandora, the largest digital radio service in the world – to the point where it is the top Pandora advertising agency in advertising volume for local dealerships in the United States.

 

Pandora’s business model is ideal for automotive advertising. Using the “Music Genome Project” algorithm developed by Westergren, Pandora is able to capture every listener’s demographic information.

 

“This allows them to offer their clients audiences that are specifically targeted, and in addition, the results are verifiable,” said JKR Senior Partner Richard Brauns. “Pandora’s Media Rating Council accreditation allows our media buyers to evaluate Pandora equally with analog radio stations – and the results are impressive.”

 

The JKR Partners and Westergren discussed the bright future of Pandora and their continued partnership. According to statistics compiled by the Radio Advertising Bureau (RAB), 92.8% of everyone age 12 and above listen to radio each week; and the average American listens to about 14 hours of radio on a weekly basis. How does Pandora come in to play? About 60% listen to traditional AM/FM radio, so that leaves the remaining 40%? A great deal of those listen to digital radio – specifically Pandora and its competitors, and this is where Pandora shines, as it has more subscribers than all its competitors combined.

 

Here’s something else to think about: As time goes by, more and more people are depending on their mobile devices for information and entertainment. Studies show that those who listen to Pandora via their mobile devices to so on an average of 22 hours per month (and that’s doesn’t include them tuning in using other ways). In addition, Pandora is extremely popular among Hispanics, where many of the major automakers are realizing their biggest source of growth.

 

“Pandora is a terrific way for an auto dealer to send their message to like-minded individuals,” Brauns said. “That’s why JKR is such a big proponent of Pandora … and why we often recommend to our clients that it be part of their advertising strategy. Meeting Tim Westergren in person has only solidified this belief.”

 

These are all important factors, but to get the most out of a Pandora campaign you must have media buyers who know what – and how – to purchase it in a way that makes sense. Buying the right number of spots – at the right times – targeted to the right audience – gives you the best chance to succeed.

 

Let Pandora Work for You

Would you like to find out more about the benefits of advertising on Pandora? Look no further than the top Pandora agency, JKR Advertising & Marketing! Get the wheels in motion today by calling us at (321) 397-0777 and asking for Eric Tigner.

 

JKR Automotive Advertising: We Move Cars.

Telly Award

JKR’s “Deal to Die For” TV Spot Wins Telly Award

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Telly AwardJKR Advertising & Marketing has won a 2016 Telly Award in the Local TV & Local Cable category for its Halloween-based television advertisement “Deal to Die For”. The ad was exceptionally popular with JKR’s clients, airing in numerous media markets throughout the country.

 

The 30-second spot, which debuted last October, features spokesperson Meredith Branham playing a comedic, not-so-spooky vampire who informs the audience of the fantastic deals available to them. The ad also includes a number of timely seasonal puns and visual graphics that support the Halloween theme.

 

“It is a tremendous honor to receive this award because it comes from our peers in the advertising world,” said Rowe Jones, Vice President of Creative and Production at JKR. “While we don’t do what we do to win awards, it’s still nice to be recognized for our creativity and innovation by some of the industry’s best judges.”

 

JKR creative team members also playing a part in the production of the award-winning spot include Kevin Glennon (direction); Jason Hussey and Rowe Jones (scripting); Joe Minuni (editing and graphics); and John Weis (initial concept).

 

The awards were founded in 1978 to honor excellence and support creativity in local, regional and cable TV commercials. The Telly Award is highly sought-after by industry leaders nationwide, from large international firms to local production companies and advertising agencies.

 

JKR Automotive Advertising: We Move Cars.

Best Businesses

JKR Receives 2015 “Best Businesses of Orlando” Award

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Best BusinessesJKR Advertising & Marketing has been selected as a 2015 “Best Businesses of Orlando” award winner in the Advertising category by the Best Businesses of Orlando Award Program. Each year, the organization identifies companies that achieve exceptional marketing success in their business category.

 

Best Businesses award winners are select local companies that enhance the positive image of Orlando-based commerce through service to their customers and community.

 

“It is extremely gratifying to be chosen as one of Orlando’s Best Businesses,” said Richard Brauns, JKR Senior Partner. “We are very fortunate to have excellent clients who allow us to use our creativity to the fullest. This award is a wonderful affirmation of what cohesive team efforts between clients and their agency can achieve.”

 

Various sources of information were gathered and analyzed to choose the winners in each category. Winners are determined based on the information gathered both internally by the Best Businesses of Orlando Award Program and data provided by third parties. The awards are given to companies that show the ability to use their best practices and implement programs to generate competitive advantages and long-term value.

 

The award comes on the heels of JKR’s recent purchase of its new headquarters in Maitland, FL. Located at 291 Southhall Lane, the contemporary, two-story structure is also home of sister company NOW Digital and boasts 24,200 square feet; and is located near Interstate 4, just off Maitland Boulevard.

 

JKR Automotive Advertising: We Move Cars.

Steven Mendoza

Recent Billing and Co-Op Department Hires are Key Additions

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To better serve our clients, we have made four recent additions to our billing and co-op department. Their importance to the company cannot be understated, as they work closely with both the Account Executives and Media Buyers to ensure all invoicing is properly done – and double-checking that the advertisements abide by stringent corporate co-op guidelines. Today, we introduce you to the new (and semi-new) hires.

 

Steven MendozaSteven Mendoza: He’s already been with us for nearly a year and has made a very positive impression, working his way up to team leader. While this is his first job in the advertising field, the recent University of Central Florida graduate says he learned a lot from his college job. “Selling cutlery helped me learn how to deal with people. I discovered that no matter what business you’re in, as long as you help people get what they’re looking for you will have a happy customer.” He is a big sports fan who recently started volunteering at a local animal shelter – with a goal of eventually adopting a dog.

 

Greg WilliamsGreg Williams: This is actually Greg’s second stint with JKR, and he is glad to be back. His previous two years as Account Coordinator have helped him “hit the ground running” in his new position in the billing/co-op department. “This is a great team to work with here,” says Greg, a graduate of Duquesne University in Pittsburgh. It’s not an understatement to say that Greg is still loyal to his Pennsylvania roots, as he is an avid fan of any Philadelphia sports team you can imagine. When he’s not working, there’s a good chance you’ll find Greg playing golf.

 

Bryce DaCostaBryce DaCosta: Now in his third month at JKR, Bryce is a well-rounded guy; he has a pair of bachelor’s degrees from the University of Central Florida (psychology and business). Both knowledge bases are a plus in a professional environment. “I think my greatest strength is being flexible,” he said. “I work just as well individually as I do when I’m part of a team. The “happily single” Bryce is a world traveler, having already been to destinations such as Spain, Morocco, England and the Dominican Republic. He is convinced that Winnie the Pooh is the greatest character ever.

 

Jimmy ReiterJimmy Reiter: Yet another University of Central Florida graduate, Jimmy has an interesting hobby that helps him with concentration at work. “I have won about 25 medals in the past two years competing in martial arts competitions, and I have no plans of stopping there,” he explained. He carries this work ethic over into his job, as he says he hates leaving anything unfinished. He’s the newest member of the team, having been with us only a month; but he says he appreciates how his new coworkers have made him quickly feel right at home “from my first day”.

 

JKR Automotive Advertising: We Move Cars.

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