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News related to JKR Advertising & Marketing clients.

Keystone Chevrolet

Keystone Chevrolet Enjoys Successful JKR Partnership

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Keystone ChevroletPrior to becoming a JKR Automotive Advertising client in September of last year, Keystone Chevrolet in Tulsa, OK was experiencing a traffic problem. While most of us complain about traffic congestion (usually on the commute to and from work), there’s a different kind of traffic car dealers welcome with open arms – and we don’t need to tell you what it is.

 

Dealership Managing Partner Mike Frizell was confident he had everything in place for a superior customer experience; he just needed to get the proverbial doors swinging and phones ringing at his dealership. After a personal visit to Keystone Chevrolet, JKR Vice President Rick Johnson agreed.

 

Keystone Chevrolet retained JKR as its new agency, and Johnson (who is also handling the Account Executive duties) immediately went to work applying his company’s proven formulas for his new client. Almost overnight, sales numbers spiked to record levels.

 

“Keystone Chevrolet’s success is a very good example of what happens when JKR teams up with a dealership that is well-run,” Johnson said. “Mike Frizell and his partners are wonderful dealers. They have the right systems, inventory and personnel in place to do great things, and we’re excited to help Keystone Chevrolet reach their full potential.”

 

After the first month’s success, the discussion turned to improving the dealership’s online presence. JKR’s digital automotive agency, NOW Digital, evaluated Keystone’s processes and found ways to get a significantly increased number of leads and sales without increasing their digital budget. In addition, dealership personnel were taught how to effectively handle the leads once they are received.

 

Mike Frizell and his staff will tell you JKR and NOW Digital have made a tremendous difference for Keystone Chevrolet. In just four months sales have nearly doubled – and so far in February, the numbers are even better than that!

 

FREE Advertising Review

JKR is an exclusive automotive advertising agency. We offer a FREE advertising review to any client wishing to increase foot traffic and sales in their dealerships. Get the ball rolling today by calling Eric Tigner at (321) 397-0777. Just keep this in mind: We have helped Keystone Chevrolet get to the next level – and we can do the same for your dealership!

 

JKR Automotive Advertising: We Move Cars.

Gabus Automotive Group

JKR Adds a Pair of Gabus Automotive Group Dealerships

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Gabus Automotive GroupJKR is pleased to announce that it has added a pair of new Gabus Automotive Group clients to its roster. The agreements with KIA of Des Moines and Toyota of Des Moines (both part of the Gabus Automotive Group) are especially significant as they are the first to add JKR’s new digital marketing service, NOW Digital. JKR acquired the online company late last year which gave the company more options for their clients, including new levels of expertise and support in the digital arena.

“It’s very exciting to be working with one of the most prestigious automotive groups in Iowa,” said Kevin Baumann, CEO of JKR, who is handling the accounts. “KIA of Des Moines’ instant, early success prompted them to add the Toyota store with JKR. Both KIA and Toyota are excellent franchises, and we will help these two dealerships increase cumulative sales, customer satisfaction and brand loyalty.”

JKR Automotive Advertising: We Move Cars.

Team Kia

Team Kia of El Cajon Signs with JKR Advertising

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Team KiaTeam Kia of El Cajon, one of Southern California’s most successful automobile dealers, has signed with JKR Advertising. The agreement puts JKR Automotive Advertising into yet another Top-25 media market nationwide, and we at JKR are thrilled to have them as one of the newest members of our client family.

Located at 541 North Johnson Avenue in El Cajon, Team Kia recently won the prestigious President’s Club award. Only 30 of the country’s nearly 800 Kia retailers received this honorable distinction, given by Kia to top performers whose dealerships delivered exceptional customer satisfaction and a top-notch sales performance last year.

About Team Kia of El Cajon

Team Kia of El Cajon is part of the Kiefer family of dealerships, which has stores in California, Oregon and Idaho. JKR Partner Richard Brauns, who also handles the other Kiefer dealership clients, is in charge of the new account.

“During my discussions with Team Kia’s General Manager Chris George, we went over how push and pull marketing works,” Brauns said. “Even the largest companies in the world choose intrusive media to promote their products and services. Team Kia already has the right car people in place at their dealership to move the needle; they wouldn’t have the President’s Award if they didn’t. We are going to provide an ultra-high level of media services. Together, that combination will achieve success – just as it has with the other Kiefer dealerships we serve.”

About JKR Advertising

With more than 110 automotive dealerships nationwide, JKR Automotive Advertising is one of the nation’s top-five largest automotive-only advertising agencies. Billing more than $80 million in annual media, we deliver in all aspects of automotive advertising, including radio, TV, print, digital and public relations. For more information on JKR Automotive Advertising & Marketing, please call (321) 397-0777 and ask for Eric Tigner; or visit www.jkradvertising.com.

JKR Automotive Advertising: We Move Cars.

Jim Sipala Kia Dealerships

Jim Sipala Kia Dealerships Retain JKR Advertising

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Jim Sipala Kia DealershipsEach of the two Jim Sipala Kia dealerships (Kia of West Chester and Coatesville, PA) operates under the same premise. “I explain to employees that it’s all about building relationships first,” Sipala explained. “You have to get to know a customer, and find out about their needs and wants. Only then have you actually earned the right to ask for their business.”

About the Jim Sipala Kia Dealerships

If you get the idea that Sipala believes in rolling up his sleeves and going the extra mile, you’d be right! He is a self-made man who started out in construction, but was looking for a different career path. “In 1980 I decided to try the automotive industry, and the man at the first dealership I visited told me I wasn’t cut out to be in the automotive business,” Sipala recalls. Undeterred, he tried again and landed a job. “Once that second dealership hired me, I knew that if I worked hard and kept my customers happy, I’d be successful. That mindset is still true today.”

The Jim Sipala Kia dealerships are proof positive his hard work has paid off. “I purchased the West Chester store in 2004, and we later moved into our current location at 326 Westtown Road,” Sipala said. “About six years ago we purchased the Kia of Coatesville store (located at 2535 East Lincoln Highway), and we recently did a full remodel.”

Sipala recently retained the services of JKR Automotive Advertising. JKR Managing Partner Jeff Johnson, who is also handling the account, is excited about the new opportunity. “We’ve done our homework, and we know based on our market data that these two Kia stores have the ability to gain a greater market share,” he said. “We’re going to help them do that.”

Sipala is very active in the local communities his stores serve. Among his many philanthropic interests is Bringing Hope Home, an organization dedicated to providing financial and emotional support to families affected by cancer. “I believe I have been blessed with these two stores as the vehicles through which I can help others,” he said.

JKR Automotive Advertising: We Move Cars.

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