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JKR’s Jeff Johnson: Special Guest on Automotive Podcast

JKR’s Jeff Johnson: Special Guest on Automotive Podcast

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Jeff Johnson, JKR’s Managing Partner, was recently the special guest on the weekly AutoSuccess Online podcast. Hosted by Thomas Williams, the podcast features industry leaders sharing their ideas and insight that dealers can use to improve their dealerships, business practices and ultimately, their sales.

 

The topic of the podcast was “Monitoring Radio Advertising” … and Johnson explains how a dealership owner can use their software to monitor daily broadcast impressions and use them to determine the success or failure of their advertising campaigns.

 

It’s a great 13-minute listen and can be found here: http://www.autosuccessonline.com/podcast-monitoring-radio-advertising/

 

JKR Automotive Advertising: The Car Dealer Ad Agency.

JKR Advertising Wins Telly Award for Third Straight Year

JKR Advertising Wins Telly Award for Third Straight Year

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For the third consecutive year, JKR Advertising & Marketing has won a Telly Award in the Local TV & Local Cable category. This year’s prize-winner, called “Summer Blockbuster 2017,” has drawn widespread acclaim from JKR’s clients and was aired in multiple media markets nationwide. The ad can be viewed here.

 

The 30-second spot, which debuted last June, features parody vignettes from several of 2017’s most popular movies along with several impressive visual effects. The award comes on the heels of last year’s award recipient, the original “Summer Blockbuster”; and 2016’s Halloween-themed winner, “Deal to Die For.”

 

The Telly Award is the premier prize honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and five continents. Entrants are judged by The Telly Awards Judging Council – an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks.

 

“It is always our goal to create advertisements that produce results for our clients. That’s what drives us to be our best each day,” said Joe Minuni, Production Director at JKR. “But it’s very special to have a panel of leading experts judge our work against some of the finest agencies in the world and decide we’ve earned such a coveted award for three years in a row. It is truly a testament to our entire creative team – from initial concept to final production.”

 

In addition to Minuni, JKR creative and production team members include Christina Arnold, Kevin Glennon, Jason Hussey, Rowe Jones, Jared Maurer, Laquontric Mcghee, Jennifer Pavlak, Abie Silva and John Weis.

 

JKR Automotive Advertising: We Move Cars.

JKR Achieves Highest Number of Clients in its History

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JKR Advertising & Marketing, the Orlando-based automotive advertising giant, recently celebrated a monumental agency milestone. The company ended 2017’s Third Quarter with its largest number of clients in company history, as they recently eclipsed the 120 mark through the addition of several new clients.

 

“We are very excited to have reached this milestone. It is a testament to the hard work, dedication and quality our employees display every day,” said Steve Lorenzo, Senior Partner at JKR. “We have a great deal of positive momentum heading into the homestretch of 2017.”

 

Recent additions to JKR’s client list include Sherwood Kia (MD), Salt Lake Mitsubishi (UT), Sunset Kia (FL), Gainesville Mitsubishi (FL), Cronin Toyota/Nissan (IN) and Hyundai of Mankato (MN).

 

JKR Automotive Advertising: We Move Cars.

JKR Advertising Promotes Joe Minuni

JKR Advertising Promotes Joe Minuni

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(Orlando, FL) – Automotive advertising giant JKR Advertising & Marketing today announced the promotion of Joe Minuni to Director of Video & Motion Graphics.

 

Minuni has been part of JKR’s award-winning creative team since 2008. “Joe’s experience, creativity and ability to deliver outstanding productions under strict deadlines make him the perfect choice to lead our video and motion graphics departments,” said Steve Lorenzo, JKR Senior Partner. “He has been – and will continue to be – a big contributor to our company’s success.”

 

Minuni will be responsible for supervising the agency’s team of Motion Graphics Designers, as well as scheduling time and talent for video productions in its on-site studio.

 

“Responding to the challenge of constantly finding new ways to present our client’s products is what I enjoy most about my job,” Minuni said. “I also like the fact that I have talented people around me. We all have been here for a long time and each of us has his own unique strengths and styles – and I keep this in mind when assigning projects to the members of the Motion Graphics team.”

 

Minuni graduated from Edinboro University in Pennsylvania with a degree in Computer Animation & Media Arts.

Women in Automotive Conference Draws Rave Reviews

Women in Automotive Conference Draws Rave Reviews

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About 375 people from all walks of the automotive industry descended upon the Orlando Florida area for last week’s Women in Automotive Conference at the Omni Hotel at ChampionsGate. JKR Automotive Advertising is proud to be a continuing sponsor.

 

Entering only its third year, the conference has quickly grown into one of the country’s premier forums for accelerating the role of women in the automotive industry. It has grown so much, so quickly, that a second conference has been added this year in Palm Springs, California. The event is set for December 10-11.

 

The event featured keynote presentations from speakers such as Ralph V. Gilles, Head of Design, FCA-Global; Alex Vetter, Chief Executive Officer and President, Cars.com; and Nicole Ashe, Senior Vice President Talent, Diversity and Culture, Cox Automotive.

 

The three-day conference included speakers, breakout sessions, workshops and booth displays. Three focus tracks were available to attendees: Trends (selling, marketing and employment), Personal Development and Leadership.

 

The WIA Conference is already being recognized as the destination for the automotive community to gain insight on recruiting, retaining and developing female employees and leaders; and also touches on the all-important aspects of selling and marketing to female consumers.

 

JKR Automotive Advertising: We Move Cars.

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