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News related to JKR Advertising & Marketing.

Cure for Average

The Cure for Average: JKR Advertising & Marketing

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Cure for AverageAre you looking for the cure for average? Do you find yourself looking around your market to make sure you’re doing what the other guys are doing, and trying to look and sound just like the other guys? Over a period of time, you begin to feel like a sheep … just following along with the rest of the herd.

It’s been said that conformity leads to mediocrity, and this is especially accurate in the automotive business. While it’s true that you need to “fish where the fish are,” that is only part of the equation. At the same time, you need to offer a different kind of bait in order to catch them – and maybe, just maybe, there are some undiscovered fishing holes to be found if you know where to look. 

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Internet Marketing Director - Branden Stanley

JKR Hires Branden Stanley Internet Marketing Director

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Internet Marketing Director - Branden Stanley

JKR Advertising & Marketing welcomes Branden Stanley as our new Internet Marketing Director. Branden is a relative newcomer to Orlando, arriving here last October from Santa Barbara, California after taking a position with the Asbestos Mesothelioma Awareness Group, a lead generation firm for the legal profession.

A graduate of the University of California, Santa Barbara, class of 97, Branden earned his degree in Business Economics. Immediately after earning his degree, he embarked on a career in Internet marketing, and taking a position with Vertrue, located in Santa Barbara, California in sales, and then taking on greater and greater responsibilities being promoted to Internet Marketing Manager, and then to General Marketing Manager.

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JKR Advertising Signs 3 New Auto Clients- Hendrick Auto Mall

JKR Advertising Signs 3 New Auto Clients

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It’s a hat trick in February because JKR Advertising signs 3 new auto clients Hendrick Durham Auto Mall, Hatfield Kia, and Carnival Kia.

JKR Advertising Signs 3 New Auto Clients- Hendrick Auto Mall

 

The first of the three is Hendrick Durham Auto Mall in Durham, North Carolina. Founded by NASCAR legend Rick Hendrick, the complex features Chevrolet, Cadillac, GMC and Buick. The forthcoming campaign is expected to be very heavy in radio.

 

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JKR Automotive Advertising

Let Me Introduce Measurable Results for April 2011

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JKR Automotive Advertising

Of nearly 100 clients we have 68 auto dealers of the same brand spread from coast-to-coast  this amounts to approximately 8.5% of all that brand’s franchisees in the country. And to spare the reader the boring details, the bottom line is when compared to their fellow franchisees, our clients averaged 75 new units per month, while the remaining dealers averaged 52 new units per month.

Conclusion?

Our clients sell 43% more than their peers and we’ve got the numbers to prove it.

JKR Automotive Advertising

JKR Advertising Signs 2 New Auto Clients

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JKR Automotive Advertising

JKR is now agency of record for University Kia in Bloomington Indiana and Kia of Conyers in Conyers, Georgia.

Account Executive Rick Johnson will manage the accounts, I believe it is a terrific time for auto retail, the difficulties of the past few years have increased focus and imposed greater discipline on the way business is conducted. Accountability is now where it’s at, and as the great majority of our clients consistently out-perform their respective markets, we are proud to say that speaks for itself.”

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