Brand Building Should Be Done Locally, Too
Brand building is one of our strengths here at JKR Automotive Advertising. Car dealers often think of brand building on a national scale, but locally there are things that can be done to establish a brand with your customers and community.
National Brand Building
On a national level, every brand sends out a specific message through their advertising, their overall look and appearance and, of course, the products they sell. When you think of Audi, BMW or Mercedes-Benz, feelings of luxury and style enter your mind. When you think of Porsche you think of that, too … but you probably think of speed first. Volvo and Subaru typically make people have images of safety. Meanwhile, brands like Honda and Toyota conjure up entirely different images in your mind, most likely dependability, value and even practicality.
Automotive PPC attributes are numerous. PPC, of course, stands for Pay-Per-Click … and it’s a very important part of many flourishing automotive dealers’ overall marketing strategies. Today’s blog will take a closer look at why PPC is so effective – and very inexpensive, too.
You must know your radio advertising audience when you design an automotive advertising strategy. If you don’t, it’s a bit like blindfolding yourself before you start throwing darts at a dart board. You may hit your target every once in a while, but most of the time you won’t even come close. The end result is wasted advertising dollars and less-than-acceptable sales numbers. 
Automotive advertising experience makes all the difference in the world, and no one can convince me otherwise. It always makes me shake my head when I read articles that say something to the effect of, “Experience doesn’t matter. Sometimes, that’s how an automotive dealer can get a new and innovative idea.”