Menu

JKR Advertising News

News related to JKR Advertising & Marketing.

JKR Promotes Phillip Blevins

JKR Promotes Phillip Blevins

/ , , /

JKR Promotes Phillip Blevins
Phillip Blevins

JKR Advertising & Marketing announced the promotion of Phillip Blevins to Media Coordinator. The appointment was made by JKR Managing Partner Jeff Johnson. “After doing such an outstanding job in his previous position, it became apparent that Phillip was ready for more responsibility,” Johnson said. “He has already begun positively impacting our clients in his new role, and we’re excited to see him continue to grow as a professional with us at JKR.”

Blevins joined the JKR team in September 2013 and quickly demonstrated a strong work ethic and aptitude as an integral part of the billing/co-op reimbursement department. Prior to being hired at JKR, Blevins was an Assistant Branch Manager for Trustco Bank. He graduated from the University of Central Florida with a Bachelor of Science Degree in Business Administration/Finance.

As Media Coordinator, his responsibilities include budgeting, reach and frequency reports, and a number of media traffic-related duties. He is also tasked with holding radio, television and cable stations accountable for delivering as contracted.

JKR Automotive Advertising: We Move Cars.

Radio and TV Power

Radio and TV Power Will Last Forever

/ , , /

Radio and TV PowerRadio and TV Power will last forever … no matter how big the digital advertising avalanche becomes. You see, the Internet is a fantastic resource for a car shopper to use when they’ve made up their minds to buy a car and are ready to do some serious research. But for them to get to your dealership Website, something external most likely happened to lead them there.

There is a very strong likelihood it was one of your Radio or TV advertisements that got them interested in your dealership, and made them go to the Internet to get additional information on your store.

Here’s another reason we’re so confident in TV and Radio advertising relevance: they lay the groundwork for keeping your dealership atop the consumers’ minds long before they’re ready to buy. Why is this such a big deal? When the day comes that their old car breaks down; or they’re expecting a new addition to the family and need a bigger vehicle; or they get a big raise and promotion at work; or an unfortunate accident perpetuates the need for a new car … they will come to you (and maybe your Website) before anyone else, because you’ve made the commitment to run your ads regularly on Radio and TV. So if you want to get to know your customers, they have to know who you are first … and Radio and TV advertising makes that happen.

Radio and TV Power with JKR

You also should know that Radio and TV advertising are more affordable than you might think. We invite you to call Eric Tigner today at (321) 397-0777, and he’ll give you the details on how you can benefit from Radio and TV Power … and dominate your market with the help of JKR Automotive Advertising. Best of all, he’ll explain to you how you can do it without breaking the bank.

JKR Automotive Advertising: We Move Cars.

No Waste

No Waste in Advertising is Possible with JKR

/ , , /

No WasteDo you wish there was no waste in your automotive advertising? Sadly, many of today’s automotive dealers feel like legendary retailer John Wanamaker did many years ago when he said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Here’s the thing: it doesn’t have to be that way for your dealership!

We know you have questions. Should you be advertising on radio, television, Internet, newspaper, direct mail, or somewhere else? Knowing the answers makes all the difference in the world in terms of the effectiveness of your dealership’s automotive advertising. If you aren’t advertising in the right places with the right reach and frequency, you’re wasting at least some percentage your money – and it could be a large enough number that you’d be sick if you knew what it was.

JKR Automotive Advertising’s clients appreciate us so much because we help them make the correct decisions. They should not be made without scientific data and years of experience on your side! Using software from Nielsen, JKR’s media buyers can determine how your dealership should best divide up its advertising budget; hence, no waste. When you know who your audience is and when they are viewing/listening, it’s a whole lot easier to hit your advertising target.

Better still, our media buyers also know how to get you the best advertising rates in your market – and JKR’s monthly posting reports ensure accountability (in other words, they make sure you get what you paid for).

Being a complete automotive advertising agency like JKR requires so much more than just good creative ideas and stellar execution, though you can rest assured we have those things covered, too. It takes a month-after-month, year-after-year partnership between agency and dealership. It takes a group of dedicated, creative professionals. It takes a company who spares no expense to equip itself with the most up-to-date, important industry software. As you are starting to figure out, it takes a lot of things to ensure that there is no waste!

The Start of No Waste Advertising

Give Eric Tigner a call at (321) 397-0777 today. With no obligation on your part we’ll send you a FREE Extreme Automotive Advertising Makeover for your market and your dealership. Learn how JKR can increase your sales, while at the same time decreasing your ad spending and stress level. It’s time for you to find the cure for average, and force your way to the front of the proverbial herd – with no waste!

It’s too bad JKR wasn’t around when John Wanamaker was in business. We could’ve helped him.

JKR Automotive Advertising: We Move Cars.

 

Emotional Automotive Advertising

Emotional Automotive Advertising Can Be Very Effective

/ , , /

Emotional Automotive AdvertisingEmotional automotive advertising: how does it work? If you paid close attention to the commercial breaks during this year’s Super Bowl, you may have noticed how many advertisements tried to play upon your emotions. One that comes quickly to mind is the Nissan advertisement called “With Dad” that featured the familiar ballad Cats in the Cradle by Harry Chapin in the background. There was the Budweiser ad with the lost puppy rescued by the Clydesdales at the last second. (We won’t even mention the Nationwide Insurance commercial that was surely one of the most depressing ads this blogger has ever seen. The Super Bowl was certainly not the time and place for an ad like that, but I digress.)

There were others, too, and they made me think about the tremendous impact emotion can have on advertising. In our automotive advertising agency world, we use it often. It makes a lot of sense, when you think about it, because emotion demands attention. It is such a powerful thing it often dominates one’s sense of cognitive thinking; in other words, there are times when emotion is actually more powerful than reason.

Emotional Automotive Advertising Tips

So how does this translate into automotive advertising? Very well, as long as it’s executed correctly! In emotional automotive advertising, the emotion itself should not detract from why the ad was made in the first place. In this case, it is to make a consumer come to the dealership (or at minimum, visit the dealership Website), and hopefully buy a car. To be effective, the ad cannot distract the customer from its real purpose!

In addition, we have to be realistic when we use emotion. Something too overly dramatic will turn off a potential customer. You only want to go to the point where the advertisement is memorable – and stop there. If you go too far (perhaps like that Nationwide commercial I referenced earlier), you’ll have a memorable ad, but for all the wrong reasons. To summarize, you want your automotive ads to be memorable and enjoyable!

Automotive dealers nationwide count on JKR Automotive Advertising for memorable advertisements – emotional or otherwise. Each client is different and has his own likes and dislikes, and fortunately, our creative team is always there with a variety of options for each dealer in the JKR family. Give Eric Tigner a call today at (321) 397-0777 to learn about what we can do for your store!

JKR Automotive Advertising: We Move Cars.

Dealership Deflategate

The Dealership Deflategate Solution: JKR Automotive Advertising

/ , , , /

Dealership DeflategateThe drama concerning Deflategate gets more interesting by the day, as the National Football League continues to look into why 11 of the 12 footballs used by the New England Patriots in this year’s AFC Championship Game were significantly low on air. Regardless of the ultimate verdict, the Patriots certainly left the Indianapolis Colts and star quarterback Andrew Luck feeling deflated!

It’s pretty safe to say that we all have our theories on what happened (or didn’t happen) with the footballs, but we’ll leave that discussion to the talking heads on TV and radio because that’s not the actual point of this blog. We are focusing on a completely different kind of Deflategate; Dealership Deflategate … the kind you experience at the end of each month when sales weren’t what you projected.

You can blame it on whatever you want (bad luck, bad weather, a notoriously bad month every year, bad this, bad that) … but the bottom line is that when it happens, you do feel that sense of deflation; like someone came in and took the wind right out of your sails just when everything was going well.

Dealership Deflategate Remedy

Dealership Deflategate is bound to happen to even the best dealerships every now and again, but it if it’s happening to you more than you think it should, it could be time to look into retaining a new automotive advertising agency. And when that time comes, the choice should be JKR Automotive Advertising.

Since our inception eight years ago, JKR has become an automotive advertising giant. Much of our success is a byproduct of our relentlessness to do whatever it takes to help our clients grow and increase their market share. We know each client’s market, situation and budget are unique to them, so we don’t buy into the cookie-cutter, “one-size-fits-all” mentality – and our clients certainly appreciate that.

But at the end of the day, it’s really this simple: We’ve become who we are because our clients outperform their competition. If they didn’t, we would not have more than 120 of them in the JKR family of dealerships, many of whom have been with us since Day One (or close to it).

JKR helps its clients avoid Dealership Deflategate. So now it’s your ball … what are you gonna do with it? Call Eric Tigner today at (321) 397-0777 to kick things off, and you’ll get a FREE advertising report for your efforts. We’ll show you how you’re doing in your market, how your competition is doing, and a whole lot more – no strings attached. Once you get a small sample of our capabilities (and here’s a hint: we can do it all), you’ll understand.

Think of JKR as the agency that can add a couple pounds of extra air pressure to your advertising and marketing strategies – because that’s exactly what we do for some of the country’s best automotive dealers!

JKR Automotive Advertising: We Move Cars.

Load More