Internet advertising is the promotion of products and services via the internet.
The truth about automotive leads may surprise you. Do you advertise your vehicles on websites such as Cars.com, CarGurus.com and other sites of that genre? What are your expectations of those websites? Do you expect your automotive Internet leads from these sites to be exclusively yours?
Your expectations and what actually happens may be two entirely different things.
Successful, savvy auto dealers understand that a good automotive advertising agency is worth its weight in gold. Effective advertising and marketing campaigns make the difference as local automotive dealers compete to dominate their market(s).
Each year automotive advertising budgets rise significantly, as local dealers vie to outsell their competition. Recent data compiled by the National Automobile Dealers Association (NADA) indicates that dealer ad budgets rose at a dramatic rate, up more than 12% from 2011 to about $7.2 billion.
When something as significant as the Google Hummingbird algorithm takes flight, it’s worth taking a few moments to find out how this change will affect your website and Search Engine Optimization.
What is a search algorithm, you ask? (Don’t worry; a lot of people are asking the same question.) When someone conducts a Google search, Google must weave its way through the seemingly infinite numbers of webpages to find the information someone is searching for. The formula used by Google to bring this to fruition is the search algorithm.
Internet “cookies” are what marketing firms use to track visitors’ Internet habits, showing the keywords searched for, which links were clicked, and length of time on a webpage. This data becomes a vital part of their marketing strategy, because the collected information is compiled and utilized as a marketing tool to increase the website’s traffic and improve its sales funnel.
While these internet cookies have been around for many years, they may soon be largely irrelevant. Why? There are numerous reasons.
First, they have been coming under fire as of late because complaints of lack of user privacy have become louder than ever.
Google Maps impacts local automotive advertising by recently upgrading to become a personalized map based on consumer interests & customer reviews.
Today’s version of Google Maps simply shows a list of local businesses related to your search, showing business names, addresses and Google’s review ratings, marked by the red pin icon.
