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Suntrup Sales

Suntrup Sales Soar in St. Louis

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Suntrup SalesSuntrup sales are soaring! This longtime St. Louis-based JKR client is experiencing a year for the record books in every store; and with each of its four automotive brands. “The number of milestones the Suntrup group has eclipsed in 2015 has been monumental,” said Richard Brauns, Senior Partner at JKR and Account Executive for the Suntrup account.

 

We provide details on just a few achievements in today’s blog, citing these October 2015 vs. October 2014 year-over-year numbers.

 

∙ Suntrup operates two Kia stores, South County and West County. South County was the No. 1 regional dealer in sales for October – and better still, they were the No. 1 Kia dealer in the entire country in CPO sales. Meanwhile, West County placed third in the region in sales, and finished in the top 10% of CPO sales nationwide.

 

∙ Suntrup operates two Hyundai stores, South County and Wentzville. While the St. Louis metro was up 42% year-over-year in October, South County was up 78%, and Wentzville was up 50%.

 

∙ Suntrup Volkswagen finished No. 1 in both new-car sales and CPO in the St. Louis metro region.

 

∙ Suntrup Nissan is among the top Nissan dealers in the St. Louis region in both new and CPO sales.

 

Suntrup Sales Solid All Year

You might say, these are great numbers, but they’re just one month. We respond to that with the following statistics that show excellent year-to-date growth for every Suntrup store that is a JKR client. Suntrup sales are soaring everywhere you look.

 

∙ While Kia sales are up 4% nationally year-to-date, Suntrup Kia South County sales are up 13%, while Suntrup Kia West County is up 34%.

 

∙ Suntrup Hyundai South County is No. 1 in Hyundai new-car sales in the St. Louis metro region in 2015.

 

∙ While Volkswagen sales are down 2.1% nationally year-to-date, Suntrup Volkswagen sales are up 23%.

 

∙ While Nissan sales are up 5.2% nationally year-to-date, Suntrup Nissan sales are up 33%.

 

∙ As a whole, Suntrup’s used-car sales are up 17.5% year-to-date when compared to 2014.

 

∙ Suntrup is the No. 1 CPO dealer in the St. Louis region for all four of its franchises; Kia, Hyundai, Volkswagen and Nissan.

 

∙ As a whole, St. Louis metro-area new car year-to-date sales rose 4.8%, while Suntrup’s sales were up 12.5% in the same time frame.

How to Get the Best of Everything

What do you get when you cross an expertly run automotive dealership group with an equally great automotive advertising agency? You get chart-topping numbers, much like the Suntrup group. You can achieve record numbers for your dealership, too, without giving away the proverbial farm to make it happen.

 

JKR can help you get results … quickly and consistently. We have the experience, software and know-how to get big numbers for dealerships of any size, in any market. Most advertising agencies make you promises, but how many of them can show you real, tangible results like this? Call Eric Tigner today at (321) 397-0777 to find out more.

 

JKR Automotive Advertising: We Move Cars.

Don

Don’t Settle for Average

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Don't Settle JKR Automotive Advertising has a message for car dealers: Don’t settle for average. Unfortunately, there are thousands of folks out there who are doing just that. Is it fear of failure, fear of taking a risk, fear of change in general … or something else that is holding you back from making a decision that could quickly change your business for the better? Whatever the case, don’t settle for mediocrity.

When you know in your heart that your dealership’s current status quo isn’t what it should be, it’s time for change … and that change should be JKR Automotive Advertising. You can’t alter what has already happened in the past; after all, the past is a direct result of the decisions you made yesterday. However, you do have the power to change tomorrow by taking a chance today … and retaining JKR Automotive Advertising as your advertising agency.

By virtue of the fact that you’re reading this blog, there’s a possibility you are interested enough to find out more about JKR. You really should find out how we have become one of the top five automotive-only advertising agencies in the country in a few short years. You need to discover how we save our clients big money in the way we buy media for them. It would also behoove you to know how we make sure each client gets what they ordered … every month. And what if you knew what JKR’s clients do that makes them different in their markets?

The Remedy for Average is Here

So here’s the bottom line: you can continue sitting at your desk wondering what would happen if you took a chance, or you can overcome your fears … whatever they might be … and give Eric Tigner a call today at (321) 397-0777. Don’t settle for average!

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”  – Mark Twain

 

JKR Automotive Advertising: We Move Cars.

Dealership Deflategate

The Dealership Deflategate Solution: JKR Automotive Advertising

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Dealership DeflategateThe drama concerning Deflategate gets more interesting by the day, as the National Football League continues to look into why 11 of the 12 footballs used by the New England Patriots in this year’s AFC Championship Game were significantly low on air. Regardless of the ultimate verdict, the Patriots certainly left the Indianapolis Colts and star quarterback Andrew Luck feeling deflated!

It’s pretty safe to say that we all have our theories on what happened (or didn’t happen) with the footballs, but we’ll leave that discussion to the talking heads on TV and radio because that’s not the actual point of this blog. We are focusing on a completely different kind of Deflategate; Dealership Deflategate … the kind you experience at the end of each month when sales weren’t what you projected.

You can blame it on whatever you want (bad luck, bad weather, a notoriously bad month every year, bad this, bad that) … but the bottom line is that when it happens, you do feel that sense of deflation; like someone came in and took the wind right out of your sails just when everything was going well.

Dealership Deflategate Remedy

Dealership Deflategate is bound to happen to even the best dealerships every now and again, but it if it’s happening to you more than you think it should, it could be time to look into retaining a new automotive advertising agency. And when that time comes, the choice should be JKR Automotive Advertising.

Since our inception eight years ago, JKR has become an automotive advertising giant. Much of our success is a byproduct of our relentlessness to do whatever it takes to help our clients grow and increase their market share. We know each client’s market, situation and budget are unique to them, so we don’t buy into the cookie-cutter, “one-size-fits-all” mentality – and our clients certainly appreciate that.

But at the end of the day, it’s really this simple: We’ve become who we are because our clients outperform their competition. If they didn’t, we would not have more than 120 of them in the JKR family of dealerships, many of whom have been with us since Day One (or close to it).

JKR helps its clients avoid Dealership Deflategate. So now it’s your ball … what are you gonna do with it? Call Eric Tigner today at (321) 397-0777 to kick things off, and you’ll get a FREE advertising report for your efforts. We’ll show you how you’re doing in your market, how your competition is doing, and a whole lot more – no strings attached. Once you get a small sample of our capabilities (and here’s a hint: we can do it all), you’ll understand.

Think of JKR as the agency that can add a couple pounds of extra air pressure to your advertising and marketing strategies – because that’s exactly what we do for some of the country’s best automotive dealers!

JKR Automotive Advertising: We Move Cars.

Vehicle Recalls

Vehicle Recalls Present Opportunity to Shine at Dealer Level

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Vehicle RecallsVehicle recalls are coming in at a fast and furious rate. Prior to a recent announcement of five concurrent Toyota recalls totaling 6.4 million vehicles, a recent Los Angeles Times article pointed out that about 11 million vehicles had been recalled in the United States so far this year.

Your first thought very well could be, that’s a lot of vehicle recalls … and you’d be right. According to the National Highway Traffic Safety Administration (NHTSA), it is already about half the 22 million vehicles recalled in all of 2013 – and more than a third of the way to the recent record of 30.8 vehicle recalls set in 2004. 

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Hyundai of Beckley

Hyundai of Beckley Signs with JKR Advertising

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Hyundai of BeckleyThe latest addition to the JKR Automotive Advertising client family is Hyundai of Beckley (WV), as they have made JKR Automotive Advertising their advertising agency of record. The recent signing of their sister dealership Hometown Kia in nearby Mount Hope, WV – and their subsequent rise to No. 1 in their region – proved to be a major catalyst for this new union between Hyundai of Beckley and JKR.

Hyundai of Beckley Ad Campaign

“We are very pleased that Hyundai of Beckley has chosen us as their advertising agency,” said Steve Lorenzo, JKR Partner who specializes in both Hyundai and Kia. “They watched as their sister dealership grew significantly in a short period of time, and they are ready to do the same thing. Now it’s time to roll up our sleeves, get to work, and make it happen for Hyundai of Beckley.”

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