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Incentives Are Plentiful. How Do You Tell Your Customers About Them?

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During the past year, the automotive industry has experienced a long-anticipated recovery period. Dealership inventories have been replenished to pre-pandemic levels (or at least close to it), which means more vehicles are available to today’s car buyers. Along with this resurgence comes the manufacturers’ response: a marked increase in customer incentives.

Of course, during the COVID period, these “customer carrots” were few and far between because the manufacturers simply didn’t need them; after all, they were moving metal faster than they could get it!

As things continue returning to normal and interest rates are predicted to fall, there comes a refocusing in priorities for automobile dealers. Today, one of the secrets to continued success lies in effectively communicating the available incentives to those in the local communities in which dealerships reside.

Need Assistance Getting the Word Out?
The best way to ensure customer awareness of incentives is working with a skilled, experienced automotive advertising agency like JKR. Our clients trust us to be an invaluable resource to help them surpass all their advertising goals – including letting those in your community know about the great deals available to them as a direct result of customer incentive programs.

For more than 25 years, JKR has been the lifeline for many of the nation’s leading dealerships. If you need assistance with compiling your media buy, jump-starting your creative, besting your competition or something else, our experienced team of professionals can help you in a hurry! We help our clients gain a huge edge with innovative on-point media, the lowest ad rates of anyone in your area, and a host of information they won’t get from anyone else. Give us a call today at (321) 397-0777 to find out more.

JKR Automotive Advertising: We Move Cars.
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Radio Advertising: Still Relevant as Ever

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Edison Research’s recent report has revealed that radio advertising is still relevant, despite the best efforts of some to try and tell you otherwise. Americans aged 13 and older spend a significant portion of their waking hours with radio, accounting for approximately one-fourth of their day. This newly released data is significant, as it offers a world of potential and opportunity for advertisers looking to tap into the audio space.


According to their Share of Ear data, an astonishing 84% of Americans 13 and older actively engage with some form of ad-supported audio every day. This category encompasses a wide range of platforms, with AM/FM radio continuing to reign as the dominant player. (Other ad-based audio options include podcasts, ad-based streaming services such as Spotify and Pandora, spoken-word channels on SiriusXM, and the free use of YouTube for music videos.)


In the US, 82% of this 13-and-up group is reached daily by this media source. This eye-opening statistic demonstrates the effectiveness of advertising on these platforms when it comes to connecting with a traditionally challenging audience. If the window of observation is extrapolated over a time frame, the reach of ad-supported audio is expected to expand even further. In fact, it is projected that over the span of a week or a month, this reach would exceed 90% of all Americans.


There’s no doubt: Advertisers should consider radio as an effective medium to reach a wide and diverse audience. Because of its extensive reach, frequency, immediacy, portability, targetability, emotional connection with the audience and historically proven track record, radio remains a crucial component of the advertising landscape. And that’s not going to change anytime soon.

What are You Waiting For?
If your dealership is not running radio advertisements, why not? JKR Automotive Advertising can show you how we assist our clients in making the right decisions … completely free of charge, with absolutely no obligation on your part. At your request, we’ll do a thorough analysis of your media market to see if you’re getting the most bang for your buck from your current advertising efforts. Give us a call at (321) 397-0777 and we’ll do the rest.

JKR Automotive Advertising: We Move Cars.

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JKR Advertising & Marketing Captures Prestigious 2023 Best of Orlando Ad Agency Award

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We are thrilled to share some exciting news. JKR Advertising & Marketing has been named the 2023 recipient of the Best of Orlando Award in the Advertising Agency category by the Orlando Award Program.

Each year, the Orlando Award Program identifies companies achieving exceptional success in their business category. Honorees are companies that enhance the positive image of small business through service to their clients and the communities in which they reside. These exceptional businesses help make the Orlando area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each specific category. The winners were determined based on the information gathered, both internally by the Orlando Award Program and data provided by third parties.

We thank the Orlando Award Program for this honor; and most of all, we thank our clients. Your trust in us means a lot!

About the Orlando Award Program
The annual Orlando Award Program honors the achievements and accomplishments of local businesses throughout the Orlando area. Recognition is given to companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Orlando Award Program was established to recognize the best of local businesses in our community. The organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups.

JKR Automotive Advertising: We Move Cars.

Holiday Celebration

JKR Enjoys Holiday Celebration to Recognize Fantastic 2023

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JKR recently capped off its incredible 2023 with an unforgettable holiday celebration at Ruth’s Chris Steak House in Winter Park.

For the JKR Partners, the event was a gesture of appreciation for the team’s unwavering camaraderie and collective efforts that propelled the agency to new heights. For the employees, it highlighted the support, guidance and generosity of the JKR partners who made the event possible.

As we acknowledge the success we’ve had in 2023, we also look ahead with optimism for what 2024 will bring us. Here’s to an even more phenomenal year ahead for JKR!

JKR Automotive Advertising: We Move Cars.

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For Many Automobile Dealers, the New Normal is the Old Normal

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The combination of the pandemic, microchip shortage and supply chain issues has created a significant change in the way automobile dealers have conducted business in recent years. In addition, this perfect storm of events has also temporarily reshaped consumer behavior. The end result has been a new normal being established that tilted the playing field in favor of car dealers, giving them unprecedented leverage in the negotiation process.

We all know what hot commodities new vehicles have become, as demand surged to the point where buyers have been willing to order and wait for their desired vehicles.

But as the months pass, it’s becoming apparent that we are witnessing a return to the “old normal” of pre-pandemic levels.

So … Now What?
The first and most important lesson that should be gleaned from any unconventional period in history is this: Dealerships that persisted in advertising during the highest economic peaks – and lowest valleys – are the ones that get the largest market and brand shares when things return to status quo.

Why? The answer is simple. Though the industry continues to ebb and flow, it’s certainly clear that the basic principles of automotive advertising haven’t changed. Being top of mind, possessing a hefty market (and brand) share and aggressively maintaining brand visibility should be among a dealer’s chief ongoing goals, irrespective of the current economic climate.

Things are Still Positive
Let’s be honest: It’s more difficult and takes more work to sell a car today than it did at this time last year – or even six months ago. Restocked inventory, rising interest rates and an uncertain economic forecast have many dealers less optimistic about the remainder of 2023 and 2024.

But most of those concerns were also present 3-4 years ago. And as things return to the pre-COVID “old normal” levels, stop a minute and remember that those days were generally regarded as pretty good ones.

It’s December. Use What the Manufacturer Gave You!
Make sure you’re taking full advantage of the co-op dollars available to you, especially as the year ends. And don’t forget that if yours is like most brands, it likely follows a use-it-or-lose-it policy.

Contact us today at (321) 397-0777 if you aren’t sure what funds you have available and we’ll be happy to walk you through the co-op process. Remember … you must do it soon to make full use of your 2023 allotment.

JKR Automotive Advertising: We Move Cars.

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