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Making Waves: Kia of Old Saybrook’s Successful Switch from Cable to Radio Advertising

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In the always-evolving landscape of automotive advertising, making the right choices is vital to a dealership’s success. Landon Sock, owner of Kia of Old Saybrook in Connecticut, recently took a leap of faith by making waves, switching from cable to radio advertising, and the results have been nothing short of impressive.

Initially hesitant about the transition, Sock trusted the advice of JKR Senior Partner Richard Brauns, a decision that has proven to be a game-changer for his dealership. The move to radio advertising has paid off handsomely, with January marking the dealership’s first time on the airwaves. In a month where many dealerships struggled, Kia of Old Saybrook experienced an immediate surge in sales, boasting a 50% increase as soon as JKR’s suggested advertising campaign was implemented.

Brauns is quick to point out that Kia of Old Saybrook’s successful transition to radio doesn’t negate the value of cable – or television in general – in automotive advertising in every case. He explains that each client’s situation is unique, and the effectiveness of a marketing strategy depends on a number of factors, with reach, frequency and overall cost leading the way. “It isn’t always about who spends the most; it’s about who spends the smartest,” says Brauns, highlighting the importance of making informed decisions in the competitive world of automotive sales. “Spending big doesn’t guarantee attention; it’s about creating campaigns that reach consumers and resonate with the target audience.”

Need Some Direction?
Because Americans are inundated with advertisements on a daily basis, it’s crucial to stand out and connect with potential buyers. For dealerships navigating these changing times, JKR’s experience and expertise is as important now as it’s ever been. If you’re curious about what JKR can do for your dealership, especially in the changing landscape of automotive advertising, don’t hesitate to reach out. Give us a call today at (321) 397-0777 to explore tailored solutions that align with your dealership’s goals and ensure you’re spending your advertising dollars wisely.

JKR Automotive Advertising: We Move Cars.

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Incentives Are Plentiful. How Do You Tell Your Customers About Them?

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During the past year, the automotive industry has experienced a long-anticipated recovery period. Dealership inventories have been replenished to pre-pandemic levels (or at least close to it), which means more vehicles are available to today’s car buyers. Along with this resurgence comes the manufacturers’ response: a marked increase in customer incentives.

Of course, during the COVID period, these “customer carrots” were few and far between because the manufacturers simply didn’t need them; after all, they were moving metal faster than they could get it!

As things continue returning to normal and interest rates are predicted to fall, there comes a refocusing in priorities for automobile dealers. Today, one of the secrets to continued success lies in effectively communicating the available incentives to those in the local communities in which dealerships reside.

Need Assistance Getting the Word Out?
The best way to ensure customer awareness of incentives is working with a skilled, experienced automotive advertising agency like JKR. Our clients trust us to be an invaluable resource to help them surpass all their advertising goals – including letting those in your community know about the great deals available to them as a direct result of customer incentive programs.

For more than 25 years, JKR has been the lifeline for many of the nation’s leading dealerships. If you need assistance with compiling your media buy, jump-starting your creative, besting your competition or something else, our experienced team of professionals can help you in a hurry! We help our clients gain a huge edge with innovative on-point media, the lowest ad rates of anyone in your area, and a host of information they won’t get from anyone else. Give us a call today at (321) 397-0777 to find out more.

JKR Automotive Advertising: We Move Cars.
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Radio Advertising: Still Relevant as Ever

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Edison Research’s recent report has revealed that radio advertising is still relevant, despite the best efforts of some to try and tell you otherwise. Americans aged 13 and older spend a significant portion of their waking hours with radio, accounting for approximately one-fourth of their day. This newly released data is significant, as it offers a world of potential and opportunity for advertisers looking to tap into the audio space.


According to their Share of Ear data, an astonishing 84% of Americans 13 and older actively engage with some form of ad-supported audio every day. This category encompasses a wide range of platforms, with AM/FM radio continuing to reign as the dominant player. (Other ad-based audio options include podcasts, ad-based streaming services such as Spotify and Pandora, spoken-word channels on SiriusXM, and the free use of YouTube for music videos.)


In the US, 82% of this 13-and-up group is reached daily by this media source. This eye-opening statistic demonstrates the effectiveness of advertising on these platforms when it comes to connecting with a traditionally challenging audience. If the window of observation is extrapolated over a time frame, the reach of ad-supported audio is expected to expand even further. In fact, it is projected that over the span of a week or a month, this reach would exceed 90% of all Americans.


There’s no doubt: Advertisers should consider radio as an effective medium to reach a wide and diverse audience. Because of its extensive reach, frequency, immediacy, portability, targetability, emotional connection with the audience and historically proven track record, radio remains a crucial component of the advertising landscape. And that’s not going to change anytime soon.

What are You Waiting For?
If your dealership is not running radio advertisements, why not? JKR Automotive Advertising can show you how we assist our clients in making the right decisions … completely free of charge, with absolutely no obligation on your part. At your request, we’ll do a thorough analysis of your media market to see if you’re getting the most bang for your buck from your current advertising efforts. Give us a call at (321) 397-0777 and we’ll do the rest.

JKR Automotive Advertising: We Move Cars.

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JKR Advertising & Marketing Captures Prestigious 2023 Best of Orlando Ad Agency Award

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We are thrilled to share some exciting news. JKR Advertising & Marketing has been named the 2023 recipient of the Best of Orlando Award in the Advertising Agency category by the Orlando Award Program.

Each year, the Orlando Award Program identifies companies achieving exceptional success in their business category. Honorees are companies that enhance the positive image of small business through service to their clients and the communities in which they reside. These exceptional businesses help make the Orlando area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each specific category. The winners were determined based on the information gathered, both internally by the Orlando Award Program and data provided by third parties.

We thank the Orlando Award Program for this honor; and most of all, we thank our clients. Your trust in us means a lot!

About the Orlando Award Program
The annual Orlando Award Program honors the achievements and accomplishments of local businesses throughout the Orlando area. Recognition is given to companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Orlando Award Program was established to recognize the best of local businesses in our community. The organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups.

JKR Automotive Advertising: We Move Cars.

Holiday Celebration

JKR Enjoys Holiday Celebration to Recognize Fantastic 2023

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JKR recently capped off its incredible 2023 with an unforgettable holiday celebration at Ruth’s Chris Steak House in Winter Park.

For the JKR Partners, the event was a gesture of appreciation for the team’s unwavering camaraderie and collective efforts that propelled the agency to new heights. For the employees, it highlighted the support, guidance and generosity of the JKR partners who made the event possible.

As we acknowledge the success we’ve had in 2023, we also look ahead with optimism for what 2024 will bring us. Here’s to an even more phenomenal year ahead for JKR!

JKR Automotive Advertising: We Move Cars.

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