Automotive Newsletter Archives - Automotive Advertising Agency

Reasons Automotive Newsletter Advertising is Effective

JKRAdvertising / Automotive Advertising, Automotive Newsletter /

January 8, 2015

While the quest to acquire new customers never ends, it’s also of utmost importance to regularly strengthen the relationship with your current customer database. In today’s automotive advertising world where repeat customers are more important than it has ever been, newsletter advertising is a highly effective yet sometimes overlooked way to help you retain your customers. Here are several reasons why automotive newsletter advertising delivers such a powerful punch.

Newsletter Advertising = Dealership Credibility

Studies have shown that readers perceive print advertising as extremely believable. When you give your customers a newsletter that is professional, informative and fun – even saving them money in the form of service specials – it will come across as non-threatening and factual.

Newsletter Advertising = Static Message

A big advantage of a printed automotive newsletter is that it’s not gone after 30 or 60 seconds. Instead, the reader can review it as long as they want, and can even save it and come back to it at their leisure. Offering your customers the opportunity to re-read your advertisements truly is a big deal.

Newsletter Advertising = Results-Driven

An automotive newsletter allows you to plan and execute stories that sell your vehicles and services, putting them in the best possible light through the use of persuasive copy and interesting visual elements. Together, these things work in concert to connect with the emotions of the reader.

Ready for Your Own Newsletter?

Want to mail your own publication? Let the experts at JKR create yours for you! Our team of seasoned account managers, writers, graphic designers and production professionals does everything from A to Z. From content and graphics to printing, list cleaning and shipping, we do it all! Trust us … you’ll love the finished product. We understand an effective newsletter is not a “one-size-fits-all” project; instead it’s a custom production specific to your dealership and its customers. Call us at (321) 397-0777 to find out more.

JKR Automotive Advertising: We Move Cars.

Automotive Newsletters: Cure for the Wandering Customer

JKRAdvertising / Automotive Newsletter /

March 25, 2014

Automotive newsletters are the cure for customer affairs. Let’s be honest … customers have a definite propensity to let their eyes wander. They can be fickle, and are often taken in by the latest and greatest things on the market. If they’re not your latest and greatest things, you could be a victim of a customer affair.

Any person responding to your dealership’s media message – whether they come to your dealership or visit your Web site – is, at that moment, your customer. Will they remain yours? That is entirely up to you!

Automotive Newsletter Marketing: Research Shows it Still Works

JKRAdvertising / Automotive Marketing, Automotive Newsletter /

February 17, 2014

What’s old is new again … automotive newsletter marketing is gaining momentum as an effective part of any automotive marketing strategy. Despite all the amazing technological breakthroughs of today, there is still a place for direct mail such as automotive newsletters. Recent research backs up this claim.

Newsletters Evoke Emotion

A study by Millward Brown called “Using Neuroscience to Understand the Role of Direct Mail” recently made its way to my desk. I was intrigued by its findings.

Automotive Newsletters Increase Sales & Customer Retention

JKRAdvertising / Automotive Newsletter /

January 3, 2014

JKR’s Automotive Newsletters are the perfect tool to help your dealership keep its current customers … and get additional revenue from them, too! Automotive Newsletters contain service coupons, which help increase service visits and keep your dealership top-of-mind with your customers. This is vital during a time when customer retention is more important than ever!

While the quest to acquire new customers never ends, it’s also of utmost importance to regularly strengthen the relationship with your current customers. After all, NADA’s research shows that it costs 10 times more to find a new customer than retain a customer you already have.