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Automotive Marketing

Automotive Marketing

JKR Automotive Advertising

Let Me Introduce Measurable Results for April 2011

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JKR Automotive Advertising

Of nearly 100 clients we have 68 auto dealers of the same brand spread from coast-to-coast  this amounts to approximately 8.5% of all that brand’s franchisees in the country. And to spare the reader the boring details, the bottom line is when compared to their fellow franchisees, our clients averaged 75 new units per month, while the remaining dealers averaged 52 new units per month.

Conclusion?

Our clients sell 43% more than their peers and we’ve got the numbers to prove it.

When Branding Attempts Retail

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Analysis reveals factory driven “Holiday Sales” don’t seem to work all that well.

One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and dealer association advertising.

Ace Metrics, an advertising evaluation firm recently released a report indicating that factory sponsored Big Bow & Ribbon spots, were not delivering the goods for 40% of the luxury brands surveyed.

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JKR Automotive Advertising Clients in the Top 50

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JKR now serves 10 of the top-50 Kia dealers in the country.

In addition to the list of top-performers above, JKR also serves 12 of the top-50 -100 Kia dealers in the nation each outperforming their markets and turning in numbers that are turning heads toward JKR.

Of the Top-100 nationwide, JKR has partnered-up with 22% of the best of the brand.

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