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Automotive Marketing

Automotive Marketing

Radio Advertising

Radio’s Impact on Automotive Advertising

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Radio AdvertisingThe efficiency of radio advertising is well-established. If you want to win the frequency game without breaking the bank, radio advertising should be in your media mix. If you are selling automobiles, it is the only medium reaching people while they are actually behind the wheel of the car you want them to replace.

The elements of an effective radio spot must grab the targeted listener’s attention. When you address the specific needs of your listener and repeat the message often enough, it will cause the desired action.

Radio production is simpler, cheaper and just as versatile as video.

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How Automotive Advertising Has Changed Over the Years – part 2

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When we last left it, the World Wide Web was happening, but automotive advertising really didn’t jump on the bandwidth wagon until the first years of the twenty first century. It was all brand new. There were fits and starts everywhere, the big experiment had begun in earnest. Few knew what they were doing, and many of the misapplications, bad habits and false expectations spawned in the early years, remain yet, even today, all of which will be discussed in part three.

Manufacturers, media, ad agencies and retailers became their own worst enemy; and it is here where the narrative gets tricky; because it can easily turn into the which came first, the chicken or the egg kind of argument.

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Automotive Advertising History

How Automotive Advertising Has Changed Over the Years

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Automotive Advertising History

The first job I ever had in the automotive business was during the summer of 1972 clerking at the Texaco purchasing department in Long Island City, New York.  I was a sophomore in college, working for my father Gerard Baumann, who was a tough boss.  My father was a buyer of  fleet vehicles, and my job was to do what I was told.

It was there where I began to learn how complex the automotive industry is, and since then, it hasn’t gotten any simpler. At the time I had a general idea of what was going on, but the complexities of fleet sales in comparison to retail sales seemed a bit daunting.  Now here I am some years later, and the complexities of retail sales in comparison to fleet sales have become nearly as complex.

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General Motors

New GM Automotive Advertising Campaign

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General Motors

A new GM Automotive Advertising Campaign to promote its 2014 pickups, the GMC Sierra and Chevy Silverado, will be announced in the coming months. General Motors estimates $3 to $4 billion has been invested to redesign the these pickups, their engines, and many factory options. This latest design shift is considered perhaps the most important product launch since GM was restructured in 2009.

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