How Automotive Advertising Has Changed Over the Years – part 2
When we last left it, the World Wide Web was happening, but automotive advertising really didn’t jump on the bandwidth wagon until the first years of the twenty first century. It was all brand new. There were fits and starts everywhere, the big experiment had begun in earnest. Few knew what they were doing, and many of the misapplications, bad habits and false expectations spawned in the early years, remain yet, even today, all of which will be discussed in part three.
Manufacturers, media, ad agencies and retailers became their own worst enemy; and it is here where the narrative gets tricky; because it can easily turn into the which came first, the chicken or the egg kind of argument.
