Effective automotive advertising works because it reaches a car dealership’s potential customers, informs them of new vehicles and services, and ultimately makes them decide to buy a car.
What are the necessary elements to make this happen?
The truth about automotive leads may surprise you. Do you advertise your vehicles on websites such as Cars.com, CarGurus.com and other sites of that genre? What are your expectations of those websites? Do you expect your automotive Internet leads from these sites to be exclusively yours?
Your expectations and what actually happens may be two entirely different things.
Successful, savvy auto dealers understand that a good automotive advertising agency is worth its weight in gold. Effective advertising and marketing campaigns make the difference as local automotive dealers compete to dominate their market(s).
Each year automotive advertising budgets rise significantly, as local dealers vie to outsell their competition. Recent data compiled by the National Automobile Dealers Association (NADA) indicates that dealer ad budgets rose at a dramatic rate, up more than 12% from 2011 to about $7.2 billion.
You know, automotive advertising can be very easy! That’s if you are the only auto dealer in town and it has only one TV station, one radio station, one newspaper, one zip code, one billboard, and one bus. Oh yeah, not to be forgotten, one demographic profile.
