Automotive Advertising

An Automotive Advertising Budget is Only Part of the Story

JKRAdvertising / Automotive Advertising /

April 25, 2014

When it comes to an automotive advertising budget, many people think the proverbial corporate Golden Rule is in effect; he who has the most gold makes the rules. In this case, it would mean the automotive dealer who has the most dollars to spend will have the most impact with his or her advertising.

But hold on just a second! Anyone who has been around the block a time or two knows it takes more than an automotive advertising budget of epic proportions to achieve the desired results. While certainly an important factor, money is not the only factor.

JKR: The Automotive Advertising Unfair Advantage

JKRAdvertising / Automotive Advertising /

March 28, 2014

JKR is the automotive advertising unfair advantage. One of our newest clients, Taylor Kia of Boardman (OH) is a classic example of what can happen when a client makes the switch to JKR.

March is not yet even complete at the time this is being written, and already Taylor Kia of Boardman is enjoying the automotive advertising unfair advantage. They’re having a record month, shattering sales records and standing out among Kia dealers nationwide. The stats speak for themselves.

Automotive Advertising Basics Should Never Be Downplayed

JKRAdvertising / Automotive Advertising /

March 19, 2014

JKR Advertising believes a successful ad campaign includes the automotive advertising basics. Do you have the necessary traffic at your dealership (in person or online) to be successful? Once customers arrive at your store, what are you doing to motivate them to buy your cars and services?

Our advertising professionals come from many different areas of the automotive world. JKR Partner Richard Brauns is the perfect example. Brauns was the longtime General Manager of his family’s dealership, so he has a full understanding of working in the automotive trenches.

Top 10 Reasons Car Dealers Need Automotive Advertising and Marketing

JKRAdvertising / Automotive Advertising, Automotive Marketing /

March 10, 2014

Why do car dealers need automotive advertising and marketing agencies? That can be answered by one question: does your automotive dealership have a definite plan for prosperity, or does it seem like it’s always looking at short-term goals to get the most out of today?

It’s easy to just roll along planning everything month-by-month, but to be a true visionary for your automotive dealership and its employees it’s important to have a long-range plan.

Automotive Posting Reports Like Audits for TV, Radio Stations

JKRAdvertising / Automotive Advertising /

March 3, 2014

Monthly Automotive Posting Reports are an important part of what we do at JKR Automotive Advertising. They clearly show the performance of TV and radio stations, measuring client invoices (what actually ran) against what was ordered for that month.

These reports, which we prepare using Arbitron (radio) and Nielsen (TV) software, serve as a report card for the stations we use. For our clients, this is a tremendous tool that can save them major dollars. Why? Without an Automotive Posting Report, they would have to take the stations’ word that everything ran as ordered. As you might imagine, this isn’t always the case.