Auto Industry in the News
It could be the end of the tag line The Power to Surprise because at the rate Kia is racking up the awards, one might say, Not surprising at all. Kia Optima Hybrid Named Top 10 Car of the Year by the Hispanic Motor Press Association.
Representative Mike Kelly (R, PA 3rd c.d.) and fellow Kia dealer lays out his colleagues in lavender he was justifiably incensed and when he declared that he was speaking as an American, not a republican or democrat, he obviously means it. Our policies make Houdini look like an amateur. Click the link for the full five-minute dress down of the committee.
Kia Motors America, Inc. (KMA) announced a major improvement to its Kia Certified Pre-Owned (CPO) program. KMA, which distributes vehicles through its network of authorized independent Kia-brand dealers in the United States, has selected CARFAX as its vehicle history provider of choice for Kia’s CPO program. Consumers shopping for a Certified Pre-Owned Kia now can buy with greater confidence every Certified Pre-Owned Kia vehicle comes with a free CARFAX Vehicle History Report.
Kia is constantly moving the needle in providing superior quality and value to their customers, said Joe Koenig, vice president of CARFAX. Choosing CARFAX Vehicle History Reports as an integral part of the Kia pre-owned vehicle certification process is a natural next step. We’re proud to help make Kia’s Certified Pre-Owned Program even better.
Atlanta Business Chronicle – by Carla Caldwell, Morning Call Editor
Production at Kia Motors America’s assembly line in West Point, Ga., is “ramping up at a rapid pace,” and on Thursday the 300,000th vehicle, a silver Sorento crossover utility, rolled off the assembly line, reports the Columbus Ledger-Enquirer.
One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and dealer association advertising.
Ace Metrics, an advertising evaluation firm recently released a report indicating that factory sponsored Big Bow & Ribbon spots, were not delivering the goods for 40% of the luxury brands surveyed.
