Auto buying is evolving faster than ever because buyers have more information at their disposal than ever before. They remotely search your lot and scour your inventory with real-time information and before you know it; they are there then they’re gone. On top of it all, today’s auto buyers visit fewer dealerships and websites before buying.

Let’s take a look at that.

Prospects visit fewer dealerships, how come?

First off, they can’t help themselves, there’s something about certain dealerships that draw and attract people like iron to a magnet, or better yet, like a beacon in the night or a foghorn in the murk. Is your dealership a destination or not? Do prospects ignore your dealership, or do they navigate toward you? Does the compass point to you when they are looking for direction? Are you even on their map?