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Auto Industry in the News

Auto Industry in the News

2015 Kia K900

2015 Kia K900: Kia’s Luxury Thrill Ride

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2015 Kia K900The 2015 Kia K900 was recently teased in The Wall Street Journal and during the Super Bowl. It will be on its way to select Kia dealerships soon. We at JKR Advertising & Marketing are eagerly awaiting its arrival. After all, it’s going to be fun strategizing our automotive advertising around a car like this!

This all-new luxury sedan is poised to take on the finest full-size rear-drive luxury sedans in the world. It features standard equipment galore, accommodations nothing short of world-class, and design elements that will make you re-think your current definition of “Kia.” 

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Distracted Driving

Distracted Driving Dangerous to Everyone, Especially Novices

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Distracted DrivingDistracted driving leads to an increased risk of traffic accidents. This may not come as any surprise at all to anyone, but it’s still interesting to see some actual numbers.

A newly released study published in The New England Journal of Medicine confirms distracted drivers of all ages and skill levels face a high accident risk when they aren’t paying attention to the road. This might make you take a second look at all the cars around you!

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Automotive Advertising Results

Automotive Advertising Results from Super Bowl

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Automotive Advertising ResultsAutomakers expected big automotive advertising results from their Super Bowl commercials. Now that the dust has settled and the game has been in the books for several weeks, it’s time to rewind and see which manufacturers got the most bang for their buck in what is the most expensive automotive advertising they’ll do at any time of the year.

To refresh your memory, a 30-second spot during the 2014 Super Bowl went for around $4 million. To put that another way, this dollar figure amounts to $133,333 per second! When you have that much invested in one spot – and a humongous viewing audience – you’d better make that time count for something!

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Automotive Leads

The Truth About Automotive Leads

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Automotive LeadsThe truth about automotive leads may surprise you. Do you advertise your vehicles on websites such as Cars.com, CarGurus.com and other sites of that genre? What are your expectations of those websites?  Do you expect your automotive Internet leads from these sites to be exclusively yours?

Your expectations and what actually happens may be two entirely different things.

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2014 Electric Kia Soul

2014 Electric Kia Soul Coming Soon

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2014 Electric Kia SoulThere has been much speculation among those in automotive marketing centering on when Kia would offer the 2014 Electric Soul in the United States. For a long time, it has not been a question of “if” but “when,” and now we have much more clarity. This week, Kia Motors confirmed that an all-electric version of the 2014 Soul (known as the Soul EV) will go on sale in US showrooms sometime next year. From all accounts, it appears Kia is poised to unveil a Soul that takes each objection to an electric car head-on.

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