Auto Industry in the News

Common Advertising Myths Debunked

JKRAdvertising / Auto Industry in the News /

July 25, 2014

Today, we go a little off topic for a crash course on refuting advertising myths. Below is a list of reasons why a client chooses to not advertise enough (or not advertise at all).

Advertising Myths

I don’t need to advertise because my dealership has been here forever. People might know who you are, but if you don’t remind them you’re still around they’ll start thinking about someone else. Plus, there are new people (potential new customers) moving into your area every day; and these are people who don’t care that you’ve been in the same dealership location for decades.

JD Power APEAL Study Highlights Porsche and Hyundai

JKRAdvertising / Auto Industry in the News /

July 24, 2014

The annual JD Power APEAL study results are in. That’s right … the highly anticipated study done by the nation’s independent research company that measures new-vehicle appeal have been released. The acronym APEAL stands for Automotive Performance, Execution & Layout.

Now in its 19th year, the JD Power APEAL study data is collected from new-vehicle owners who evaluate their cars based on 77 specific attributes, ranging from fuel economy to the attractiveness of its interior materials. A perfect score would be 1,000 points … and overall this year’s crop of new vehicles averaged 794, a one-point decrease from last year. Breaking it down further, the average score for a premium car was 840, while non-premium average was 785.

Vehicle Reports: What’s Coming and Going?

JKRAdvertising / Auto Industry in the News /

July 18, 2014

It’s the time in the vehicle model year to hear about vehicles that are coming and going. In other words, which ones will be all-new or redesigned; and which will be discontinued and become distant memories.

Among the first “coming and going” notices this year was from Dodge, discontinuing the Avenger so it wouldn’t compete with its sister vehicle, the 2015 Chrysler 200. Since then, more information has come out, and we bring some of it to you here.

Kia and BMW are Making Automotive News

JKRAdvertising / Auto Industry in the News /

July 14, 2014

Kia and BMW are among car manufacturers making automotive news these days. First up, we’ll examine Kia’s thoughts on possibly selling diesel powered automobiles here in the United States. After that, we’ll take a closer look at BMW’s billion-dollar plant in Mexico that is scheduled to begin production in 2019.

Kia Making Automotive News

According to AutoGuide, a well-respected publication whose headquarters are based in Canada, Kia is mulling the idea of bringing diesel passenger cars to America. Kia Motors America Vice President for Product Planning Orth Hedrick says that if it happens at all, it won’t be for three to four years.

Most Stolen SUVs List Announced by the NICB

JKRAdvertising / Auto Industry in the News /

July 10, 2014

Each year, the National Insurance Crime Bureau (NICB) releases a list of the Most Stolen SUVs. This year’s list is based on 2011-2013 model year SUVs and crossover vehicles, and it shows a total of 27,211 stolen vehicles.

If you own a Ford, you might want to keep a special watch on your SUV or crossover, as they took the first three spots in the list. The three vehicles most coveted by auto thieves are the Escape (1,421), followed next by the Edge (1140) and the Explorer (958.) Interestingly, the Jeep Grand Cherokee was the only vehicle in the traditional SUV category to make the list.