JKR is pleased to announce that it has added a pair of new Gabus Automotive Group clients to its roster. The agreements with KIA of Des Moines and Toyota of Des Moines (both part of the Gabus Automotive Group) are especially significant as they are the first to add JKR’s new digital marketing service, NOW Digital. JKR acquired the online company late last year which gave the company more options for their clients, including new levels of expertise and support in the digital arena.
“It’s very exciting to be working with one of the most prestigious automotive groups in Iowa,” said Kevin Baumann, CEO of JKR, who is handling the accounts. “KIA of Des Moines’ instant, early success prompted them to add the Toyota store with JKR. Both KIA and Toyota are excellent franchises, and we will help these two dealerships increase cumulative sales, customer satisfaction and brand loyalty.”
Do you wish there was no waste in your automotive advertising? Sadly, many of today’s automotive dealers feel like legendary retailer John Wanamaker did many years ago when he said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Here’s the thing: it doesn’t have to be that way for your dealership!
We know you have questions. Should you be advertising on radio, television, Internet, newspaper, direct mail, or somewhere else? Knowing the answers makes all the difference in the world in terms of the effectiveness of your dealership’s automotive advertising. If you aren’t advertising in the right places with the right reach and frequency, you’re wasting at least some percentage your money – and it could be a large enough number that you’d be sick if you knew what it was.
JKR Automotive Advertising’s clients appreciate us so much because we help them make the correct decisions. They should not be made without scientific data and years of experience on your side! Using software from Nielsen, JKR’s media buyers can determine how your dealership should best divide up its advertising budget; hence, no waste. When you know who your audience is and when they are viewing/listening, it’s a whole lot easier to hit your advertising target.
Better still, our media buyers also know how to get you the best advertising rates in your market – and JKR’s monthly posting reports ensure accountability (in other words, they make sure you get what you paid for).
Being a complete automotive advertising agency like JKR requires so much more than just good creative ideas and stellar execution, though you can rest assured we have those things covered, too. It takes a month-after-month, year-after-year partnership between agency and dealership. It takes a group of dedicated, creative professionals. It takes a company who spares no expense to equip itself with the most up-to-date, important industry software. As you are starting to figure out, it takes a lot of things to ensure that there is no waste!
The Start of No Waste Advertising
Give Eric Tigner a call at (321) 397-0777 today. With no obligation on your part we’ll send you a FREE Extreme Automotive Advertising Makeover for your market and your dealership. Learn how JKR can increase your sales, while at the same time decreasing your ad spending and stress level. It’s time for you to find the cure for average, and force your way to the front of the proverbial herd – with no waste!
It’s too bad JKR wasn’t around when John Wanamaker was in business. We could’ve helped him.
Emotional automotive advertising: how does it work? If you paid close attention to the commercial breaks during this year’s Super Bowl, you may have noticed how many advertisements tried to play upon your emotions. One that comes quickly to mind is the Nissan advertisement called “With Dad” that featured the familiar ballad Cats in the Cradle by Harry Chapin in the background. There was the Budweiser ad with the lost puppy rescued by the Clydesdales at the last second. (We won’t even mention the Nationwide Insurance commercial that was surely one of the most depressing ads this blogger has ever seen. The Super Bowl was certainly not the time and place for an ad like that, but I digress.)
There were others, too, and they made me think about the tremendous impact emotion can have on advertising. In our automotive advertising agency world, we use it often. It makes a lot of sense, when you think about it, because emotion demands attention. It is such a powerful thing it often dominates one’s sense of cognitive thinking; in other words, there are times when emotion is actually more powerful than reason.
Emotional Automotive Advertising Tips
So how does this translate into automotive advertising? Very well, as long as it’s executed correctly! In emotional automotive advertising, the emotion itself should not detract from why the ad was made in the first place. In this case, it is to make a consumer come to the dealership (or at minimum, visit the dealership Website), and hopefully buy a car. To be effective, the ad cannot distract the customer from its real purpose!
In addition, we have to be realistic when we use emotion. Something too overly dramatic will turn off a potential customer. You only want to go to the point where the advertisement is memorable – and stop there. If you go too far (perhaps like that Nationwide commercial I referenced earlier), you’ll have a memorable ad, but for all the wrong reasons. To summarize, you want your automotive ads to be memorable and enjoyable!
Automotive dealers nationwide count on JKR Automotive Advertising for memorable advertisements – emotional or otherwise. Each client is different and has his own likes and dislikes, and fortunately, our creative team is always there with a variety of options for each dealer in the JKR family. Give Eric Tigner a call today at (321) 397-0777 to learn about what we can do for your store!
The Nielsen history is an interesting one. For many years, the Nielsen ratings have been regarded as the preeminent ratings system major media groups use as their benchmark. What you might not know is just how the company started and how many years it’s actually been around.
In 1923, Chicago-based engineer Arthur Nielsen took a leap of faith, borrowing $45,000 to start a business that tested the quality of conveyor belts and turbine generators. Four years later, the very first industrial market survey was produced … and in 1929 the first consumer market survey followed.
Now we’re getting a little closer to what they do today … but we’re not there yet! During the next 6-7 years, their focus was mostly on retail stores. Then in 1936, Nielsen acquired the rights to the audimeter, a device that, when attached to a radio, could record what station(s) it was tuned to. The result was the beginnings of their radio index development – which was officially launched in 1942.
Eight years later, the Nielsen television index showed up in the United States. They used a device similar to the audimeter to tabulate audience measurement. By 1954, they were able for provide local market TV audience viewership to the Top 30 markets. The following year, they created the designated market concept that established parameters for specific TV markets.
Technology improved in 1971, when Nielsen introduced the “storage instantaneous audimeter,” which was capable of storing television set usage data – and forwarding this data to Nielsen overnight via the use of a phone line. This allowed them to begin offering daily TV ratings by 1973.
Things really kicked up a notch in 1979 with the introduction of Scantrack. Launched the following year, it allowed Nielsen clients to track market trends and produce custom reports. By 1982, Nielsen developed technology that allowed household phone lines to be used for data transmission.
Nielsen was acquired by Dun & Bradstreet in 1984, and in 1985 Nielsen Syndication Service was formed to provide television audience measurement for the ever-growing syndication business. In 1987 they launched the “people meter” to produce national TV ratings with daily demographic data.
In 2005, they introduced the “active/passive meter” to capture viewer information in digital and analog viewing environments. In 2013, they acquired Arbitron – renaming it Nielsen Audio.
While they continue to work in other areas to this day, now that you know the Nielsen history you can see it’s no wonder why they are considered to be the media research authority!
FREE Advertising Review
JKR has more than 110 automotive clients in about 80 markets, and we’ve become an automotive advertising giant because our systems produce results for our clients!
If you’d like to find out more about JKR Automotive Advertising, we offering a FREE Advertising Review. We’ll take a close look at your current efforts – and those of your competition – and give you our expert feedback. Once you see our capabilities, we’re sure you’ll wonder how you ever did without us! To get the ball rolling, call us at (321) 397-0777 and ask for Eric Tigner; or you can e-mail him at etigner@jkrads.com.
We have some exciting news to share! JKR Automotive Advertising has acquired Now Digital, the automotive division of Orlando-based online company Now Marketplace. The acquisition gives JKR new levels of expertise and support as it grows its menu of digital marketing services.
About Now Digital
Now Digital’s offerings include Web site design and re-design; profit center updates and compliance submission with professional, themed and interactive graphics and coupons; landing page development for specific ad campaigns and competitive comparisons; microsite creation; and banner creative. The company also provides consulting to dealers on digital marketing and best practices in BDC and Internet process management through their unique “90 Days from Now” program.
“JKR’s strategy has always focused on core segments where we can be the industry leader, and digital marketing is fundamental to our growth strategy and future,” said Kevin Baumann, CEO and Senior Partner at JKR. “In Now Digital, we have found the perfect partner to immediately take our digital advertising department to a market-leading position.”
Founded in 2009, Now Digital will continue to be led by Christy Roman, who remains as President. “JKR and Now Digital complement each other very well,” said Roman, an industry veteran whose many auto-related achievements include developing a highly profitable software program for autotrader.com. “JKR now can call upon a one-stop shop that will help clients leverage their traditional and Internet advertising to the best advantage. We look at things from a very granular viewpoint, something most digital agencies don’t do. These things give us the ability to successfully impact and improve a dealership’s online presence.”
Many of JKR’s clients already enjoy the benefits of our online services, but the new addition to our family takes our digital product offerings to an entirely new level. We invite you to find out more by calling us at (321) 397-0777.
JKR is pleased to announce that it has added a pair of new Gabus Automotive Group clients to its roster. The agreements with KIA of Des Moines and Toyota of Des Moines (both part of the Gabus Automotive Group) are especially significant as they are the first to add JKR’s new digital marketing service, NOW Digital. JKR acquired the online company late last year which gave the company more options for their clients, including new levels of expertise and support in the digital arena.
Emotional automotive advertising: how does it work? If you paid close attention to the commercial breaks during this year’s Super Bowl, you may have noticed how many advertisements tried to play upon your emotions. One that comes quickly to mind is the Nissan advertisement called “
We have some exciting news to share! JKR Automotive Advertising has acquired Now Digital, the automotive division of Orlando-based online company Now Marketplace. The acquisition gives JKR new levels of expertise and support as it grows its menu of digital marketing services.