Auto Dealer Client News

Introducing “The Car Guys” Exclusive Insider Newsletter from JKR. Get Tips, Tricks, & Big News in the Industry!

JKRAdvertising / All Posts, Auto Dealer Client News, Auto Industry in the News, Automotive Advertising, Automotive Advertising Advice, Blog, Kia Advertising, Press /

April 21, 2021

Automotive Advertising Tips From “The Car Guys” at JKR

Three tips to increase traffic:

Over 50 years of combined success in the automotive advertising world allows us to share our indisputable knowledge with dealers out there, who are just getting started or still figuring it out. Follow our lead. We make market leaders.

Whenever possible, retain an outside perspective of your current advertising strategy. We offer a free, no-obligation comprehensive analysis of your current situation, and our highly skilled Account Executives offer suggestions for immediate improvement.
Question everything! Whatever you do, if you can’t clearly see it working, it’s not. Stop wasting your money, energy, and time on it.
Take the JKR digital challenge! Here’s the third and probably the most valuable tip we can offer in today’s e-newsletter. The JKR digital challenge: You could be receiving better service for less, and much higher ROI.

Call now for more information (321) 397-0777

Jim Sipala Kia Dealerships Retain JKR Advertising

JKRAdvertising / Auto Dealer Client News, Automotive Marketing, JKR New Clents /

October 30, 2014

Each of the two Jim Sipala Kia dealerships (Kia of West Chester and Coatesville, PA) operates under the same premise. “I explain to employees that it’s all about building relationships first,” Sipala explained. “You have to get to know a customer, and find out about their needs and wants. Only then have you actually earned the right to ask for their business.”

About the Jim Sipala Kia Dealerships

If you get the idea that Sipala believes in rolling up his sleeves and going the extra mile, you’d be right! He is a self-made man who started out in construction, but was looking for a different career path. “In 1980 I decided to try the automotive industry, and the man at the first dealership I visited told me I wasn’t cut out to be in the automotive business,” Sipala recalls. Undeterred, he tried again and landed a job. “Once that second dealership hired me, I knew that if I worked hard and kept my customers happy, I’d be successful. That mindset is still true today.”

The Jim Sipala Kia dealerships are proof positive his hard work has paid off. “I purchased the West Chester store in 2004, and we later moved into our current location at 326 Westtown Road,” Sipala said. “About six years ago we purchased the Kia of Coatesville store (located at 2535 East Lincoln Highway), and we recently did a full remodel.”

Sipala recently retained the services of JKR Automotive Advertising. JKR Managing Partner Jeff Johnson, who is also handling the account, is excited about the new opportunity. “We’ve done our homework, and we know based on our market data that these two Kia stores have the ability to gain a greater market share,” he said. “We’re going to help them do that.”

Sipala is very active in the local communities his stores serve. Among his many philanthropic interests is Bringing Hope Home, an organization dedicated to providing financial and emotional support to families affected by cancer. “I believe I have been blessed with these two stores as the vehicles through which I can help others,” he said.

JKR Automotive Advertising: We Move Cars.

Hyundai of Beckley Signs with JKR Advertising

JKRAdvertising / Auto Dealer Client News, Car Dealer News /

February 25, 2014

The latest addition to the JKR Automotive Advertising client family is Hyundai of Beckley (WV), as they have made JKR Automotive Advertising their advertising agency of record. The recent signing of their sister dealership Hometown Kia in nearby Mount Hope, WV – and their subsequent rise to No. 1 in their region – proved to be a major catalyst for this new union between Hyundai of Beckley and JKR.

Hyundai of Beckley Ad Campaign

“We are very pleased that Hyundai of Beckley has chosen us as their advertising agency,” said Steve Lorenzo, JKR Partner who specializes in both Hyundai and Kia. “They watched as their sister dealership grew significantly in a short period of time, and they are ready to do the same thing. Now it’s time to roll up our sleeves, get to work, and make it happen for Hyundai of Beckley.”

Taylor Kia of Boardman Re-Signs with JKR Automotive Advertising

JKRAdvertising / Auto Dealer Client News, Automotive Advertising /

February 19, 2014

JKR Advertising is pleased to announce it is once again the agency of record for Taylor Kia of Boardman (OH). JKR will handle all automotive advertising for the dealership, located at 7870 Market Street in Boardman, near the Pennsylvania border.

The account will be serviced by JKR Partner and Kia advertising specialist Richard Brauns. “It is very gratifying to work with a dealership like Taylor Kia of Boardman,” he said. “We’re extremely excited to have them back, and we are ready to be the automotive advertising catalyst for their future growth.”

Turner Kia Signs with JKR Advertising & Marketing

JKRAdvertising / Auto Dealer Client News /

February 10, 2014

JKR Advertising is pleased to welcome Turner Kia of Harrisburg, PA to its family of automotive dealership clients. Turner Kia is part of the Turner Automotive Group, which also features a Buick-GMC store in New Holland, PA. The Turner family has owned dealerships in the Central Pennsylvania area for more than 40 years.

Kia advertising specialist Jon Albert, also a JKR Advertising Partner, will handle the Turner Kia account management duties. “We established a tremendous rapport with Turner Kia at the recent NADA convention in New Orleans,” Albert said. “We are very much on the same page. They know what they want and where they want to go, and we know how to get them there.”