AUTOMOTIVE ADVERTISING & MARKETING

Automotive Newsletter Benefits

Automotive Newsletter Benefits are Numerous

JKRAdvertising / Automotive Advertising, Automotive Advertising Advice /

October 10, 2014

For car dealers, there’s no denying automotive newsletter benefits. Mailing a quarterly custom newsletter to their customers helps car dealers ensure these customers don’t wander elsewhere the next time they need to buy a vehicle or get their current cars serviced.

There are additional automotive newsletter benefits, too. They give you the opportunity to speak to your current customer base, giving them the exact message you want them to hear. They make your customers understand that you will continue to see them as a priority even after a sale is made.

Because they are a printed product, customers receive it in their mailboxes. This ensues that they will touch it and examine it … and they’ll most likely open it and look at it further. And when you provide them with information that is topical and entertaining – and potentially saves them money in the process – you have hit a home run with that customer.

Profiling your latest and greatest car increases dealership foot traffic. Including money-saving coupons helps the service department. Highlighting one or two of your top-notch employees helps foster relationships between your staff and your customers – not to mention what it does for the morale of those employees.

When your customers are happy and satisfied with you, they’ll tell others about their positive experience. By sending them a custom newsletter each quarter, your dealership will remain atop your customers’ minds, which is more important than ever in a day and age where brand loyalty isn’t always what it used to be.

Automotive Advertising Benefits for You

Would you like JKR Automotive Advertising to help kick off your dealership’s custom newsletter campaign? We have an expert staff that will take care of every step; from story ideas, creative and photos to printing, publishing and mail fulfillment. Best of all, you’ll be surprised at just how affordable these newsletters can be – especially when compared to the cost of what it takes to acquire a new customer! If you’d like to know more about JKR’s custom newsletter program, call us at (321) 397-0777 and ask for John Weis.

JKR Automotive Advertising: We Move Cars!

Press Categories

Recent Posts

Post-Pandemic Dealer Gross Profits are Down – But They Don’t Have to Stay There!
March 13, 2024
It is no secret that dealer gross profits per vehicle are down sharply in the post-COVID automotive world. According to a recent article in Automotive News, gross profits of the six largest publicly traded dealership groups plunged significantly from Q4 2022 to Q4 2023. One of them was actually down 35% per vehicle!

The article explains: High interest rates, more expensive vehicles and a steadier post-pandemic supply chain continue to soften demand and bring it closer to pre-pandemic levels. Still, new-car buying has remained strong overall …

This means that, while sales volume is similar, overall bottom lines are lower for many dealers due to the reduced gross profits. What about your dealership?

Being Realistic
It’s time to turn the page! The time for dealers to simply be order takers for people willing to pay MSRP for a vehicle (and in some cases more) has passed and dealers have to work hard once again to achieve acceptable gross profits.

Selling a high volume of cars doesn’t control gross profits, no matter how much you wish this was the case. Correct processes and menu pricing – and strict adherence to them – do!

What kind of processes?
∙ Slow down the transaction! Your sales staff has to once again sell the customer on the features and benefits of every new and pre-owned vehicle on your lot.

∙ Your salespeople and managers should devalue the customers’ trade-in value (politely, of course) as much as possible. After all, if the customer expects you to lower your price, shouldn’t you be able to do the same on their trade? Remember, you’ll have to fix it up, put your name on it and resell it to someone else with all the tenacity you would a brand-new car. So make sure you buy it right … because the profit is made when you buy it, not when you sell it!

∙ To that end, management should be ready and willing to leave the desk and do thorough walk-arounds on each trade to ensure the best outcome for the dealership.

The Cure for Low Gross Profits
If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

JKR Automotive Advertising: We Move Cars.

Read more