Menu

JKRAdvertising

About JKRAdvertising

Posts by :

2017

Looking Ahead to 2017

/ , /

2017Time waits for no one, and after a potentially record-setting year we’re optimistic about  2017. Depending upon who you listen to, next year promises to either be another chart topper … or new-car sales will decline some.

 

But even if things slow down a little, there are still going to be a lot of people out there looking for cars, so don’t fret. Just think about how far we’ve come in a relatively short period of time. In 2009 when things were at their worst, total new-car sales were 10.4 million. Just seven short years later, we may exceed the 18 million mark! Doing the math, that is an astounding 73-percent increase.

 

So even if 2017 turns out to be a little short of this year in terms of new-car sales, things are, in general, still pretty good. But if you feel you need a boost to take your dealership to the next level, JKR Automotive Advertising is just a phone call away (321-397-0777).

 

We at JKR wish everyone a safe and happy Near, as we look ahead to the exciting next 12 months about to unfold.

television

Reasons Advertising on Television Gives Auto Dealers a Boost

/ /

television∙ Despite the inroads made through the use of today’s technology, research still shows that television makes up the largest portion of a person’s leisure-time activity.

 

∙ Almost every American household (98%) has at least one television set.

 

∙ Based on the shows in which you choose to advertise, you can to a great degree control the target audience you’d like to reach (age, gender, income level, location and so on).

 

∙ Television advertisements get more of the consumer’s senses into play using its combination of sight, sound and motion. Scientific research has shown that a repeated message using both sound and visual effects is the most effective way to ensure an advertisement’s message is absorbed – and remembered.

 

∙ Even more scientific data in support of TV shows that it is “the most persuasive and exciting” way for consumers to, well, consume advertisements … and the place they prefer to (and are most likely to) learn about new products and services.

 

∙ When auto dealers advertise on television, they are seen by the community as more credible and have a more positive reputation among their potential customers.

 

∙ Television advertising works behind the scenes, too, driving interested parties to the dealership Website.

 

These are all wonderful reasons an automobile dealer should advertise on television – but this is only half the battle when it comes to getting maximum results. A dealer also needs the assistance of talented media professionals who know how to purchase the right amount of ads – at the right times – at prices lower than those currently being paid in a dealer’s particular market. They must also demand accountability from the stations purchased.

 

Note: We understand that TV advertising is not necessarily for every one of our clients. This is why we look closely at each client’s current situation (and their future goals) and formulate a completely customized plan that makes the most sense for them – no cookie-cutter stuff here!

 

If you are not 100% certain you are getting all you can out of your television advertising (or any other part of your budget, for that matter), contact JKR Automotive Advertising for a free advertising review. Call Eric Tigner today at (321) 397-0777 to get things started.

 

JKR Automotive Advertising: We Move Cars.

accessories

Many Dealerships Don’t Try to Sell Enough Accessories

/ , /

accessoriesReynolds & Reynolds recently said the automotive accessories industry is a $40 billion per-year business. Sadly, the vast majority of it (less than 10%, according to multiple sources) is not being won at the dealership level; instead, it is going to third-party companies. It’s high time this changed.

 

So let’s look at why so many dealerships are lagging behind where they should be in terms of sales. Starting with the basics, do you have a dedicated accessories department – and people who know all about them? Having a separate department where customers can see some of the products available to them makes a big difference, and an accessories expert who’s able to answer their questions will increase your chances of success. (Note: As recently as late 2013, a Forester Research study found that less than half of all dealerships had accessories on display.)

 

Now, if you have these departments already in place and knowledgeable employees to help your customers, it’s time to take a look at what you’re selling. Do a little research on what your customers might be looking for and make the necessary seasonal adjustments to the inventory.

 

It also isn’t a bad idea to add a few accessories to cars already on your lot. Why? Because when a customer sees them actually on the car, they might just like them enough to buy it.

 

Finally, it never hurts to contact your customer a few days after a sale via e-mail or phone to remind them that it can be wise to accessorize their vehicles.

 

Of course, the best time to approach a customer about accessories is always during and immediately after the sale – the time when they’re excited about the purchase and there may be the ability to “fold in” the cost of what they buy into the monthly payments (if applicable). This can be a big assist in easing the customer’s mind about cost.

 

Improving Accessories Sales

The end of the year – just before the holidays – certainly presents the greatest chance to sell automobile accessories for obvious reasons. But if you put a little extra effort into it all year, you can greatly increase your sales in this department. As a result, you can increase your numbers – and your profits – to a level that might pleasantly surprise you, and you’ll get a bigger piece of that tantalizing $40 billion annual pie.

 

JKR Automotive Advertising: We Move Cars.

Annual Sales

Annual Sales Are Up Nationwide. How About Yours?

/ , /

Annual SalesThe annual sales record of new vehicles may be broken in 2016. The folks at Autodata reported a 3.7% increase in sales last month compared to November 2015, setting the stage for what is going to be a very interesting finish to the calendar year.

 

That’s the good news. The not-so-good news is that even if there is a new record set, the increase will be smaller than that of recent years. And if this trend continues, we may not see a new record in 2017.

 

Here’s what Karl Brauer, Executive Market Analyst for Autotrader and Kelley Blue Book had to say: “A strong December finish will mean a new annual sales peak, one that could prove very tough to top in 2017. It will take a dramatic increase in consumer confidence to maintain, let alone eclipse, the 2016 number … but with a new administration coming online January 20th, anything is possible.”

 

Annual Sales: Good or Bad?

How has your 2016 been in terms of annual sales? How about your profit margins; are they where you want them to be? If not, you should contact us! JKR Automotive Advertising knows you shouldn’t settle for less. We will help you get your profit margins up without negatively affecting the number of sales.

 

There are a number of factors that ultimately determine dealer profits – and you may not even be thinking about some of them. We’ll show you what they are and get you on the right path to success. Take the time to make one simple phone call that will change the direction of your dealership almost overnight. Get the wheels in motion today by calling (321) 397-0777. Together, your dealership and JKR can make 2017 the best year you’ve ever had, and you will wonder how you ever got along without us.

 

JKR Automotive Advertising: We Move Cars.

Car Key with Leasing Tag on White

Some Interesting Stats on Leasing

/ , , /

Car Key with Leasing Tag on WhiteA recent leasing article in Automotive News led their reporter, Hannah Lutz, to surmise that when it comes to the car lease, salespeople should “pitch women on practicality and men on luxury.” Statistics indicate that she could be correct.

 

Lutz cites findings from Swapalease.com’s third quarter Auto Trends Lease Report, which shows that women have lower monthly payments and different goals than their male counterparts when signing a new-car lease.

 

No matter the brand or vehicle type, a woman’s monthly lease payment ranged from $395.16 to $471.38, a difference of only $76. Meanwhile, male customers’ lease payments stayed between $381.67 and $687.23, a much larger $306 difference which seems to further support Ms. Lutz’s point.

 

The data demonstrated that women prefer smaller cars (62 percent of females versus just 38 percent of male customers) – and luxury isn’t as important to them (just 28 percent compared to 72 percent of males).

 

Among women, the five most popular brands were Toyota, BMW, Ford, Acura and Audi; while the five most preferred by men were BMW, Ford, Mercedes-Benz, Toyota and Lexus.

 

Other interesting findings that were not gender-specific:

 

Americans had an average monthly payment of $469.41 for leased vehicles during the third quarter of 2016.

 

Nearly a quarter of Americans say they are leasing two or more vehicles in their household.

 

Nearly 70% of Americans would prefer leasing a foreign-made vehicle.

 

Only 45% of Americans would surely stay with the same brand upon completion of their current lease, while 32% are unsure. The remaining 23% plan to switch to another brand.

 

JKR Automotive Advertising: We Move Cars.

Load More