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JKR Achieves Highest Number of Clients in its History

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JKR Advertising & Marketing, the Orlando-based automotive advertising giant, recently celebrated a monumental agency milestone. The company ended 2017’s Third Quarter with its largest number of clients in company history, as they recently eclipsed the 120 mark through the addition of several new clients.

 

“We are very excited to have reached this milestone. It is a testament to the hard work, dedication and quality our employees display every day,” said Steve Lorenzo, Senior Partner at JKR. “We have a great deal of positive momentum heading into the homestretch of 2017.”

 

Recent additions to JKR’s client list include Sherwood Kia (MD), Salt Lake Mitsubishi (UT), Sunset Kia (FL), Gainesville Mitsubishi (FL), Cronin Toyota/Nissan (IN) and Hyundai of Mankato (MN).

 

JKR Automotive Advertising: We Move Cars.

An Explanation of Our Company Name

An Explanation of Our Company Name

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Over the years, we have been frequently asked why our company name includes both “advertising” and “marketing”. There are a lot of people who believe these terms are virtually interchangeable, while others get them confused with one another.

 

This blog gives an explanation of each of these two all-important words and discusses how they apply to what we do on a daily basis at JKR Automotive Advertising & Marketing.

 

Our Company Name: Advertising

Advertising can be defined as a persuasive presentation of a product, idea or organization to an audience of existing and potential customers. Examples include radio, TV, direct mail, newspapers, Internet and billboards.

 

Our Company Name: Marketing

Marketing is the planning, implementation and control of getting products and services introduced into the marketplace. In other words, marketing is the entire step-by-step process – and advertising is just one element of it. Other portions could include things like media planning/buying, public relations, distribution, sales strategy and so forth – with each client’s ultimate plan determined through factors such as budgets, goals, the types of products and services they offer their customers, etc.

 

For an automobile dealer, both advertising and marketing are extremely important. Sadly, a lot of advertising agencies are only advertisers … meaning they are not able to handle an entire marketing strategy for their customers. Meanwhile, JKR’s clients truly enjoy the fact that we can capably take care of 100% of their needs and wants – quickly, efficiently and effectively. So even if our clients don’t understand the whole advertising and marketing thing associated with our company name, that’s OK … because we do.

 

FREE OFFER YOU SHOULDN’T REFUSE

Here’s your chance to get a FREE, no-strings-attached sample of JKR’s abilities. Call Eric Tigner today at (321) 397-0777 and ask for a complimentary review of your current advertising and marketing efforts. We’ll evaluate what you (and the competitors in your market) are doing, and give you our expert feedback in the form of a comprehensive report you’ll be glad you requested. Don’t wait … call today!

 

JKR Automotive Advertising & Marketing: We Move Cars!

Regaining Lost Service Customers

Regaining Lost Service Customers

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A very large percentage of service customers from just about every dealership selling new cars will ultimately take their business to independent repair facilities. This is a very rampant issue among new-car dealers, regardless of the city or state in which your dealership resides. There is seemingly a “corner garage” on every corner these days and they’re all looking to take business from you.

 

A recent study conducted by Ward’s Auto showed that about three-quarters of the time, service customers are taking their repair and maintenance issues to third-party mechanics. This is a big number and it’s our sincere hope that figure is lower for your particular dealership – especially when statistics show that 53% of a dealership’s average daily gross profit is a direct result of the service department.

 

With this in mind, stop for a minute and imagine what it would do to your bottom line to lower that 75% figure to say, 50%. It almost gives you chills, doesn’t it!

 

Service Customers for Life

There … we’ve presented the problem. Now what’s the solution? The most logical step is to begin, well, from the very beginning – specifically, at the time of the sale. It’s at this point when you have a tremendous opportunity to show the customer your service department, let them meet your service personnel and instill in them how important it is to have their just-purchased vehicle maintained by factory-trained technicians. Offer them specials and discounts. See if you can get them to schedule their first oil change on this day. In short, do everything within your power to get the customer used to bringing their car to your dealership.

 

Then, of course, once you’ve hooked them, it’s up to you and your staff to meet and exceed their expectations.

 

Over time, you’ll improve on your current number if you make a concerted effort to giving your service customers every reason to come to – and come back to – your dealership for all their automobile maintenance needs.

 

JKR Automotive Advertising: We Move Cars.

Jeff Dilley Named JKR’s First-Ever COO

Jeff Dilley Named JKR’s First-Ever COO

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Jeff Dilley

On pace for a record number of clients in 2017, automotive advertising giant JKR Advertising & Marketing announced the hiring of Jeff Dilley to the newly created position of Chief Operations Officer. The appointment was made by JKR Managing Partner Jeff Johnson and is effective immediately.

 

“The opportunity to join a thriving, growing company like JKR in the role of COO doesn’t come along very often,” Dilley said. “I am grateful to the owners of the agency and look forward to being a trusted resource for the employees of all departments at JKR.”

 

Dilley’s responsibilities will include being in charge of the day-to-day operations of JKR and its subsidiary companies.

 

For the past three months, Dilley was a consultant at JKR through the RVR Consulting Group. He also spent 15 years in an executive role at The Golf Channel, where he was part of the initial team that helped launch the network in the mid-1990s.

 

“The need for a Chief Operations Officer became increasingly apparent over the past few years as our organization has continued to expand,” Johnson said. “The appointment of Jeff Dilley to this position will help ensure we have the proper managerial framework in place both today and well into the future. We’ve been very pleased with the job he has done in his short time with us and look forward to the positive contribution he will make in his permanent role.”

 

JKR Automotive Advertising: We Move Cars.

TV & Radio Advertising Create Visits

TV & Radio Advertising Create Visits

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Want visits to your dealership’s Website from people who have never been there before? Want visits to your dealership showroom from new potential customers? Utilizing radio and television automotive advertising is your best course of action.

 

Some would argue that digital advertising is a great advertising tool – and while we strongly agree, this is not the vehicle in which to advertise when you’re attempting to lure new customers to your dealership.

 

What do we mean? Online advertising is perfect when you are retargeting your audience (reminding those who have already visited your Website about your dealership’s virtues) … but it is rendered ineffective when it comes to people who have never been exposed to your Website or dealership facility. (Logic tells you that you can’t retarget something that has never been targeted at all.)

 

A DIFFERENT KIND OF “VISIT”

In “the good old days of advertising”, things were a bit simpler. An automobile dealer would advertise on the radio or on television with the ultimate goal of convincing consumers to come to the dealership. Today, this goal still exists – but an advertisement can also be considered successful if it drives a prospective customer to the dealership’s Website.

 

But at the end of the day, no matter how you feel about advertising in general, it’s all about what gets the phones ringing and the doors swinging. And that’s where JKR is at its best.

 

FREE ADVERTISING REVIEW

Many auto dealers spend millions on their dealership facilities, then decide to cut corners when it comes to getting potential customer visits. But that’s the beautiful thing about JKR Automotive Advertising; our clients don’t have to sacrifice anything at all! That’s because our state-of-the-art, in-house TV and radio production studios allow us to quickly and cost-effectively create automotive spots of the highest quality. Call Eric Tigner today at (321) 397-0777 to find out more.

 

JKR Automotive Advertising: We Move Cars.

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