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Automotive Advertising Tips

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“The Car Guys”

Automotive Advertising Tips

You know what it’s like to focus on too many tasks at once. Only to be unproductive as a result. You only have so much energy. If you try to accomplish too much at once, you will burn out and likely be less effective. If you were to focus and complete one or two at a time, you’ll be more effective and achieve better results.

Your advertising budget is the same. You only have so much money. If you try to accomplish too much at one time, you will likely be less effective, and your budget will burn out with minimal results. If you focus on one or two messages at once, your target audience will hear and see your message more times and become more likely to convert to your customers. Ultimately increasing your advertising ROI. 

Take the time to get your message just right. You want to be as clear and direct as possible. Then select your most effective platform/s to deliver your message. If you’re unsure or could use some guidance, we got your back. Call JKR Today. (321) 397-0777

Automotive News This Month – July 2021

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Automotive News This Month – July 2021

Study: Coronavirus Pandemic Increased Loyalty to Brands, Dealers

Chris Teague | Jul 15, 2021

According to the 2021 J.D. Power U.S. Automotive Brand Loyalty Study, the coronavirus pandemic caused new vehicle buyers to rely heavily on existing relationships with dealers and on trust in a familiar vehicle brand. the study measures the percentage of vehicle buyers who choose to purchase the same brand of vehicle they are trading in, and during a year of uncertainty, consumers were more brand-loyal in general and brands with an already robust fan base improved as well.

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Automotive News This Month

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Automotive News This Month

From Forbes.com’s – Jim Davis, Director of the Automotive Business Unit at SAP

The New Auto Industry: Change And Innovation For A Sustainable World

There is a story many like to tell about human ingenuity – or rather, its limits. It goes something like this. In the late 1800s, larger cities around the world were drowning in horse manure thanks to the widespread usage of horse-drawn carriages.

According to Historic UK, in London alone there were 11,000 cabs each needing a horse, not to count the horse-drawn busses that required 12 horses each. And, each horse produced 15 to 35 pounds of manure per day.

The problem was worse in New York, where there were 100,000 horses producing 2.5 million pounds of manure a day.

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JKR Featured Client

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JKR Featured Client

Wow! Almost halfway through 2021, it’s shaping up to be a good year for our clients and a lot of auto dealers out there.

Deserving mention, currently claiming 12.5% of the market share, Mike Murphy Kia of Brunswick is in the middle of one of their strongest years since 2014!

The Car Guys at JKR extend an encouraging congratulations to Mike Murphy Kia of Brunswick and the hard-working team that makes it all possible!

Mike Murphy Kia of Brunswick has been serving customers in and around Brunswick since 2008! A short time ago, in 2018, our dealership underwent a complete renovation and is now one of the best dealership locations throughout southeastern Georgia! Feel free to visit our state-of-the-art dealerships for yourself today!

While our dealership is only a little over a decade old, our president—Mike Murphy—and his family has been selling cars since the late 1970s. It is under Mike Murphy’s leadership that our dealership has seen tremendous growth and success over the past decade! As a family-owned and -operated dealership, you can rest assured that you will be treated as a member of the family because, in most cases, you will be working with an actual member of the Murphy family when you visit our dealership!

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Team Member of the Month

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Acknowledgment for a job well done is the sincerest form of appreciation. 

Because we place a very high value on our team members and all they do, we want to acknowledge their hard work as our deep gratitude for choosing to be part of our team. 

This team member, in our production department, has demonstrated a consistent, extraordinary work ethic for over 10 years. He continues to add value to the company every day and I can confidently say, everybody at JKR is proud to have you on the team! 

We are happy to announce our Team Member of the month and give a Big Congratulations to Jared Maurer!

Thank you for your true dedication, kindness, unmatched talent, and everything else you contribute to our lives here at JKR. We look forward to working alongside you for many years to come.

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