AUTOMOTIVE ADVERTISING & MARKETING

The Best of the Best: Five JKR Advertising Clients Win Kia’s President’s Award

Richard Brauns / Uncategorized /

May 1, 2023

JKR Automotive Advertising & Marketing is pleased to report that five of our Kia dealer clients have been chosen by Kia America for inclusion in the brand’s prestigious President’s Club. The Kia President’s Club recognizes dealers that have achieved the highest levels of overall sales volume and provided outstanding customer satisfaction.

It’s a Big Deal!

How big a deal is being part of the President’s Club? When you consider that there are more than 800 Kia retailers nationally and only 39 dealers that were selected for this prestigious honor, you understand why we at JKR celebrate our clients’ success.

Because the President’s Club is not only a sales-oriented award but also a service-oriented one, JKR congratulates the management and staff of each dealership fortunate enough to achieve this lofty status.

“There are a lot of dealers who sold a large volume of new Kias last year, but to be part of the President’s Club, it means a dealership’s employees share the owner’s passion for their jobs every day they come to work, making it a priority to provide top-notch service. That’s what separated them from the rest of the pack,” said JKR Senior Partner Richard Brauns. “This status means each President’s Award dealership recipient is among the top five percent of all Kia dealers nationwide, recognized by both their customers and Kia America. I’m sure it’s very gratifying for each dealership’s staff that their efforts have been recognized in this way by Kia corporate.”

List of Winning Clients

Here are the five JKR clients chosen for inclusion in the Kia President’s Club:

Boomer Kia (Oklahoma City, OK)

Greenway Kia West (Orlando, FL)

Halleen Kia (North Olmsted, OH)

Matt Blatt Kia (Egg Harbor Township, NJ)

Matt Blatt Kia (Toms River, NJ)

Each winner receives a custom-made crystal Kia President’s Club statuette, as well as promotional materials that can be used to promote their President’s Club status to their local communities.

JKR Automotive Advertising: We Move Cars.

To find out what JKR Automotive Advertising can do for your dealership, call us today at (321) 397-0777 to get the wheels in motion.

Press Categories

Recent Posts

Post-Pandemic Dealer Gross Profits are Down – But They Don’t Have to Stay There!
March 13, 2024
It is no secret that dealer gross profits per vehicle are down sharply in the post-COVID automotive world. According to a recent article in Automotive News, gross profits of the six largest publicly traded dealership groups plunged significantly from Q4 2022 to Q4 2023. One of them was actually down 35% per vehicle!

The article explains: High interest rates, more expensive vehicles and a steadier post-pandemic supply chain continue to soften demand and bring it closer to pre-pandemic levels. Still, new-car buying has remained strong overall …

This means that, while sales volume is similar, overall bottom lines are lower for many dealers due to the reduced gross profits. What about your dealership?

Being Realistic
It’s time to turn the page! The time for dealers to simply be order takers for people willing to pay MSRP for a vehicle (and in some cases more) has passed and dealers have to work hard once again to achieve acceptable gross profits.

Selling a high volume of cars doesn’t control gross profits, no matter how much you wish this was the case. Correct processes and menu pricing – and strict adherence to them – do!

What kind of processes?
∙ Slow down the transaction! Your sales staff has to once again sell the customer on the features and benefits of every new and pre-owned vehicle on your lot.

∙ Your salespeople and managers should devalue the customers’ trade-in value (politely, of course) as much as possible. After all, if the customer expects you to lower your price, shouldn’t you be able to do the same on their trade? Remember, you’ll have to fix it up, put your name on it and resell it to someone else with all the tenacity you would a brand-new car. So make sure you buy it right … because the profit is made when you buy it, not when you sell it!

∙ To that end, management should be ready and willing to leave the desk and do thorough walk-arounds on each trade to ensure the best outcome for the dealership.

The Cure for Low Gross Profits
If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

JKR Automotive Advertising: We Move Cars.

Read more