AUTOMOTIVE ADVERTISING & MARKETING

Driving Simulator

Ford Shows Off Impaired Driving Simulator

JKRAdvertising / Auto Industry in the News /

January 15, 2016

Through the use of an impaired driving simulator, Ford has found an interesting way to hammer home an important point – how difficult it really is to operate a motor vehicle while under the influence. The company is showing off the technology, called Ford Driving Skills for Life, at this week’s Detroit International Auto Show.

Ford reps take advantage of the simulator’s abilities, traveling to high schools in an effort to emphatically show young drivers that driving under the influence is something to be avoided. Among their many activities is a driving course that features instruction on defensive driving techniques. There is also a Ford Mustang that is programmed to purposely “fishtail” so that teens will know how to handle this situation should it occur in real life.

Additionally, braces on the elbows, knees and neck of young motorists simulate impairment restrictions; and a pair of specially designed goggles and ear muffs further enhance the effect. When the young drivers experience the simulator, they realize just how difficult it is to operate a motor vehicle when impaired – even at very low speeds and in a controlled environment. It leaves quite an impression, just as it did on the reporters who tried it at the auto show.

To learn more about the driving simulator program, you can visit www.forddrivingskillsforlife.com. Additionally, if you know anyone who is relatively new to driving, it wouldn’t hurt them to check out the site, as it’s full of helpful information that will serve them well for the rest of their lives.

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If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

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