AUTOMOTIVE ADVERTISING & MARKETING

Aloha Kia Automotive

Aloha Kia Automotive Dealer Signs with JKR Advertising & Marketing

JKRAdvertising / Automotive Advertising /

February 3, 2014

There’s a new Kia dealer in the JKR Advertising & Marketing fold. We are pleased to announce we’ve partnered with the Hawaii-based Aloha Auto Group, Ltd. to be the agency of record for their multiple Aloha Kia automotive dealership locations.

The group features seven Kia stores, which can be found in Honolulu (Airport); Waipahu (Leeward); Kanehohe (Windward); Kahulul (Maui); Hilo; Kailua-Kona; and Lihue (Kauai). Also part of the group are Harley-Davidson, Kawasaki and Yamaha motorcycle dealerships.

Handling the account for JKR Automotive Advertising will be Kia dealer expert Jon Albert. “I’m extremely excited about the opportunity to work with Aloha Kia,” he said. “They have a tremendous presence throughout the Hawaiian Islands, and I’m ready to help them increase their sales and continue their positive growth.”

Aloha Kia Automotive Features

In addition to selling the latest new Kias, each Aloha Kia location features a wide variety of pre-owned makes and models. This includes a selection of vehicles priced under $10,000 for budget-conscious customers. Aloha Kia also offers Certified Pre-Owned Kias, perfect cars for anyone seeking peace-of-mind driving at an affordable price.

Every Aloha Kia automotive store also features top-notch parts and service departments. Each is staffed with factory-trained technicians who know the intricacies of the Kia brand.

A link to all seven dealership websites can be found at www.alohakia.com. At each store’s site, online visitors can schedule a service appointment, view weekly specials, order parts, and even get a digital brochure. Aloha Kia automotive customers can also find an online finance application – and this is one Kia dealer that works hard to get every customer financed, regardless of credit history.

Another unique online feature is the convenient language translator. Find the translator at the top right-hand corner of the home page, select the language you wish from the pull-down menu, and the words immediately change to the language you selected.

Aloha Kia Automotive Media

An aggressive media buy and radio campaign is being put together to increase Aloha Kia’s brand awareness throughout Hawaii, with an emphasis on reach, frequency and listener targetability.

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Post-Pandemic Dealer Gross Profits are Down – But They Don’t Have to Stay There!
March 13, 2024
It is no secret that dealer gross profits per vehicle are down sharply in the post-COVID automotive world. According to a recent article in Automotive News, gross profits of the six largest publicly traded dealership groups plunged significantly from Q4 2022 to Q4 2023. One of them was actually down 35% per vehicle!

The article explains: High interest rates, more expensive vehicles and a steadier post-pandemic supply chain continue to soften demand and bring it closer to pre-pandemic levels. Still, new-car buying has remained strong overall …

This means that, while sales volume is similar, overall bottom lines are lower for many dealers due to the reduced gross profits. What about your dealership?

Being Realistic
It’s time to turn the page! The time for dealers to simply be order takers for people willing to pay MSRP for a vehicle (and in some cases more) has passed and dealers have to work hard once again to achieve acceptable gross profits.

Selling a high volume of cars doesn’t control gross profits, no matter how much you wish this was the case. Correct processes and menu pricing – and strict adherence to them – do!

What kind of processes?
∙ Slow down the transaction! Your sales staff has to once again sell the customer on the features and benefits of every new and pre-owned vehicle on your lot.

∙ Your salespeople and managers should devalue the customers’ trade-in value (politely, of course) as much as possible. After all, if the customer expects you to lower your price, shouldn’t you be able to do the same on their trade? Remember, you’ll have to fix it up, put your name on it and resell it to someone else with all the tenacity you would a brand-new car. So make sure you buy it right … because the profit is made when you buy it, not when you sell it!

∙ To that end, management should be ready and willing to leave the desk and do thorough walk-arounds on each trade to ensure the best outcome for the dealership.

The Cure for Low Gross Profits
If you are like a lot of dealers these days, you could use some good news. Here it is: while you may not have the capability to achieve profit margins similar to those you enjoyed during the pandemic, they could likely be improved. JKR’s clients enjoy the benefit of attracting not only more customers, but better ones, too!

If meeting and exceeding your sales goals (and increasing gross profits at the same time) sounds great to you, you need to call us. Don’t settle for reduced gross profits when help is out there to get you closer to where you’d like to be.

Want to know how we do it? Reach out to Senior Partner Richard Brauns (407) 701-4233 or Partner/Vice President Jon Albert (407) 718-2494 today.

JKR Automotive Advertising: We Move Cars.

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